Target Australia

TARGET AUSTRALIA: Christmas Window Display

A Christmas brief from the Marketing team to transform their iconic Bourke Street store windows in Melbourne

into a magical and engaging Target Christmas world for the entire Target family.

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We developed the concept for these windows which primarily focused on the excitement around the preparations for Christmas, the wrapping of presents and decoration of trees.
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Each of these traditions recreated through designs incorporating moving elements within each window to enhance the display and create that joyous Christmas feeling.

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