Target Sustainability Campaign


Target - Sustainability Campaign

Target approached us to create an environmentally mindful store activation for the launch of their sustainability platform.

The brand is on a mission to make a real difference and help protect our planet, giving Australians affordable quality that won’t cost the earth! Dashing developed the creative concept based on their brand strategy pillars, highlighting the enduring quality and endless style values.

The activation included window display banners, mobile sets, mod boxes, swing tags, and EAS gate shrouds. Aligned with the campaign values, all items were produced in 100% recyclable stocks, utilising screen board, Envirocore, and 400gsm Artboard. Our team carefully planned the design of all elements so they could be distributed nationwide and self-installed by the team members.

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