The Athlete’s Foot
The Athlete's Foot - Back to School 2023
We collaborated with The Athlete’s Foot to boost its Back to School concept through striking window displays and pop-up activations.
Dashing Group
With expertise in strategy & design, we reimagine brands and design breakthrough experiences to help businesses make meaningful connections with people, wherever they are.
The campaign emphasises the importance of having fit experts to help with the kids’ shoe selection for school, with the tagline WINDAY1 with #fitittude. Banners featured the project’s imagery on the window, adding layers with suspended and floor-standing lighting acrylic tubes, plinth rings highlighting the footgear and a 3D tagline.
We built the external pop-up activation using a jigsaw-pieced floor mat with printed hopscotch and other games to engage visitors. Customers were surrounded by coloured fences, plinths, a cube stack and a WINDAY1 key visual sign, using the custom seats to find their fit and style. We added a shoe recycling bin into the zone to drive people towards sustainable initiatives. Our team developed the concept and design based on supplied assets, producing and installing the campaign in top-tier stores and franchises.
What our clients say
Troy and the Dashing team are the perfect match for Luxottica. With our ever-changing Campaigns and fast paced environment, the team are always on hand and ready. Dashing for me has been the biggest support system and strength to our business. I recommend them to any retailer looking for small- or large-scale print, project management, design work and account management. The possibilities are always endless with Dashing
Nic SalernoLuxottica 
We’ve worked with Dashing on a number of projects. They’ve really taken the time to understand the complexity of our retail footprint and needs as a business. They have an attentive approach and we’ve leaned on their skill on all angles from creative development, production, and bump in. Dashing never cease to amaze me, diving headfirst into bringing innovative ideas to the table and turning them into award winning in-store activations.
Crystal MelvanAustralia Post
Great team, personable service. No job is too big or too small, and is always delivered on time and to your brief. It's hard to find suppliers that really care and give everything 110% but these guys do. If they get it wrong, they will do what it takes to get it right, one of my preferred suppliers within Australia
Katrinas BurnsSheridan
Great execution iFit and Dashing team - looks stunning and a great engagement piece for our Rebel customers!! What’s most pleasing for Rebel and iFit is conversion rate and sales productivity!!!
Gary WilliamsRebel Sport
Dashing have grown from being a print provider to an overall service provider. From 2 dimensional print to 3 dimensional display. Supporting with creative inception and solutions to production and installation. We enjoy the partnership and experience of the Dashing Team
Jason TyrrellCountry Road Group
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