The Athlete’s Foot

The Athlete’s Foot – Saucony POS Campaign

The brief was to produce a vibrant footwear campaign to be rolled out across all stores in Australia.

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With hanging banners, 3D letters, Imageboard signs, counter cards and fun podiums 1st, 2nd and 3rd place podiums for customers to interact with.

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The imagery and positioning of the in-store Point of Sale was cleverly thought out to engage customers throughout the store.

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