The Macallan Dan Murphy's

Endeavor Group

The Macallan x Dan Murphy's

The Cellar Activation

For Father’s Day 2026, we partnered with Endeavour Group to bring The Macallan’s luxury positioning to life across four hero Dan Murphy’s The Cellar locations: Lane Cove, Martin Place, Barangaroo and Middle Park.

The brief called for an elevated brand-led activation showcasing the Sherry Oak, Double Cask and Classic Cut collections in a way that would capture attention from customers right from store entry.

Working from The Macallan’s brand guidelines and toolkit, our creative team developed bespoke fixtures tailored to each site’s unique footprint, from custom wall bays and gondola ends to striking window displays. Every unit was finished with an oak wave pattern, echoing the brand’s whisky-making heritage, paired with an acrylic The Macallan logo in their signature red to anchor the display with instant recognition.

Site surveys ensured each fixture fit seamlessly within store constraints while maintaining a consistent premium feel across all four locations. Production, freight and installation were delivered end-to-end by Dashing Group.

The result was a suite of striking displays that enhanced The Macallan’s in-store presence well beyond a standard execution. The feedback has been amazing, with the fixtures described as looking incredible, and stakeholders were impressed well beyond the local market.

What our clients say

Great team, personable service. No job is too big or too small, and is always delivered on time and to your brief. It's hard to find suppliers that really care and give everything 110% but these guys do. If they get it wrong, they will do what it takes to get it right, one of my preferred suppliers within Australia

Katrinas BurnsSheridan

Great execution iFit and Dashing team - looks stunning and a great engagement piece for our Rebel customers!! What’s most pleasing for Rebel and iFit is conversion rate and sales productivity!!!

Gary WilliamsRebel Sport

Dashing have grown from being a print provider to an overall service provider. From 2 dimensional print to 3 dimensional display. Supporting with creative inception and solutions to production and installation. We enjoy the partnership and experience of the Dashing Team

Jason TyrrellCountry Road Group

We’ve worked with Dashing on a number of projects. They’ve really taken the time to understand the complexity of our retail footprint and needs as a business. They have an attentive approach and we’ve leaned on their skill on all angles from creative development, production, and bump in. Dashing never cease to amaze me, diving headfirst into bringing innovative ideas to the table and turning them into award winning in-store activations.

Crystal MelvanAustralia Post

Troy and the Dashing team are the perfect match for Luxottica. With our ever-changing Campaigns and fast paced environment, the team are always on hand and ready. Dashing for me has been the biggest support system and strength to our business. I recommend them to any retailer looking for small- or large-scale print, project management, design work and account management. The possibilities are always endless with Dashing

Nic SalernoLuxottica