The Star Casino
The Star Casino - Faceted Festivities
One Star, Many Stories
Dashing Group
With expertise in strategy & design, we reimagine brands and design breakthrough experiences to help businesses make meaningful connections with people, wherever they are.
Play Video about The Star Casino Christmas
The Star Entertainment Group approached Dashing to craft an elevated Christmas experience for their Sydney and Brisbane precincts, positioning them as true ‘facilitators of fun.’
Our task was to activate these expansive venues with impactful, immersive displays that seamlessly align with The Star’s brand pillars and luxury aesthetic.
Our Approach
Our Creative Strategy was built around The Star’s ‘One Star, Many Stories’ ethos, reimagining their many stories as precious, multi-faceted gemstones—each reflecting light, movement, and life happening at The Star. This led to the creation of ‘Faceted Festivities’: a narrative brought to life with richly hued, ever-changing displays of colour, light, and texture—an immersive, premium Christmas experience that delivered on The Stars core brand pillars:
Attainable Luxury
Through playfully sophisticated décor inviting exploration and indulgence.
Memorable Connections
Dynamic, shareable moments fostering social interaction.
Local Spirit
Creating moments that allow each precinct to celebrate its own distinct style.
Creating a Cohesive Precinct Experience
We brought the ‘Faceted Festivities’ concept to life with installations that provided an immersive, unified experience across multiple large spaces, across Sydney and Brisbane, including:
Faceted Christmas Tree Clusters – Show-stopping, multi-sized, dichroic-finished trees, inspired by The Star’s many stories, offering curated flexibility to each venue’s unique needs.
Immersive Entrances – ‘Surprise and delight’ moments for guests – featuring dazzling tiered faceted trees and cascading dichroic stars, providing a spectacular arrival moment and selfie hotspot.
Light & Colour – Throughout the precincts, the dichroic mirrored displays created a dynamic interplay of color, light, and movement. The ever-shifting reflection of warm and cool tones delivered an interactive sensory experience, enveloping guests in the ‘Faceted Festivities’ spirit.
The Result
‘Faceted Festivities’ captivated guests with immersive moments that reinforced The Star’s brand ethos around experience. This drove engagement, countless selfies and built a sense of wonder for The Star’s guests. Designed for longevity, this concept offers a platform for future growth—allowing The Star to keep the spirit of ‘Long Live Festive Fun’ alive for years to come.
What our clients say
Great team, personable service. No job is too big or too small, and is always delivered on time and to your brief. It's hard to find suppliers that really care and give everything 110% but these guys do. If they get it wrong, they will do what it takes to get it right, one of my preferred suppliers within Australia
Katrinas BurnsSheridan 
Great execution iFit and Dashing team - looks stunning and a great engagement piece for our Rebel customers!! What’s most pleasing for Rebel and iFit is conversion rate and sales productivity!!!
Gary WilliamsRebel Sport
Dashing have grown from being a print provider to an overall service provider. From 2 dimensional print to 3 dimensional display. Supporting with creative inception and solutions to production and installation. We enjoy the partnership and experience of the Dashing Team
Jason TyrrellCountry Road Group
We’ve worked with Dashing on a number of projects. They’ve really taken the time to understand the complexity of our retail footprint and needs as a business. They have an attentive approach and we’ve leaned on their skill on all angles from creative development, production, and bump in. Dashing never cease to amaze me, diving headfirst into bringing innovative ideas to the table and turning them into award winning in-store activations.
Crystal MelvanAustralia Post
Troy and the Dashing team are the perfect match for Luxottica. With our ever-changing Campaigns and fast paced environment, the team are always on hand and ready. Dashing for me has been the biggest support system and strength to our business. I recommend them to any retailer looking for small- or large-scale print, project management, design work and account management. The possibilities are always endless with Dashing
Nic SalernoLuxottica
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