Typo
Typo Christmas 2022
Typo brought the YOLO trend to life with their ‘Silent Night Not Tonight’ Christmas campaign, creating a celebratory mood for the season.
Dashing Group
With expertise in strategy & design, we reimagine brands and design breakthrough experiences to help businesses make meaningful connections with people, wherever they are.
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Continuing our strong partnership with the Typo creative team, we helped develop and realise this joyful concept, rolling it out to 300 stores globally. The brand created eye-catching displays using disco balls and presents in different sizes and styles throughout the store.
Our Shanghai team supported the production of all elements. The disco balls were tailor-made with threaded rods and metal caps to resemble Christmas baubles; the mass roll-out sizes ranged from 20mm to 300mm, in silver, green and pink, with a green satin ribbon for hanging. Semi-circular disco balls were used in windows with narrow depths, and acrylic boxes filled with mirrored ornaments composed the displays. We develop all different present boxes, including mirror tile presents and large stacks with various artworks and finishes.
What our clients say
Troy and the Dashing team are the perfect match for Luxottica. With our ever-changing Campaigns and fast paced environment, the team are always on hand and ready. Dashing for me has been the biggest support system and strength to our business. I recommend them to any retailer looking for small- or large-scale print, project management, design work and account management. The possibilities are always endless with Dashing
Nic SalernoLuxottica 
We’ve worked with Dashing on a number of projects. They’ve really taken the time to understand the complexity of our retail footprint and needs as a business. They have an attentive approach and we’ve leaned on their skill on all angles from creative development, production, and bump in. Dashing never cease to amaze me, diving headfirst into bringing innovative ideas to the table and turning them into award winning in-store activations.
Crystal MelvanAustralia Post
Great team, personable service. No job is too big or too small, and is always delivered on time and to your brief. It's hard to find suppliers that really care and give everything 110% but these guys do. If they get it wrong, they will do what it takes to get it right, one of my preferred suppliers within Australia
Katrinas BurnsSheridan
Great execution iFit and Dashing team - looks stunning and a great engagement piece for our Rebel customers!! What’s most pleasing for Rebel and iFit is conversion rate and sales productivity!!!
Gary WilliamsRebel Sport
Dashing have grown from being a print provider to an overall service provider. From 2 dimensional print to 3 dimensional display. Supporting with creative inception and solutions to production and installation. We enjoy the partnership and experience of the Dashing Team
Jason TyrrellCountry Road Group
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