Typo Christmas 2022

Typo brought the YOLO trend to life with their ‘Silent Night Not Tonight’ Christmas campaign, creating a celebratory mood for the season.

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Continuing our strong partnership with the Typo creative team, we helped develop and realise this joyful concept, rolling it out to 300 stores globally. The brand created eye-catching displays using disco balls and presents in different sizes and styles throughout the store.

Our Shanghai team supported the production of all elements. The disco balls were tailor-made with threaded rods and metal caps to resemble Christmas baubles; the mass roll-out sizes ranged from 20mm to 300mm, in silver, green and pink, with a green satin ribbon for hanging. Semi-circular disco balls were used in windows with narrow depths, and acrylic boxes filled with mirrored ornaments composed the displays. We develop all different present boxes, including mirror tile presents and large stacks with various artworks and finishes.

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