Under Armour

Under Armour - Curry Campaign

Under Armour’s partnered with NBA superstar Stephen Curry to launch their Curry Brand, which has a mission to go beyond the court, in the spirit of “Changing the Game For Good”.

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They recently released a footwear collection that brings the spirit of Sesame Street’s iconic Muppets to the basketball court. Both brands believe in the idea that everyone, everywhere, should be able to play big on their street.

Dashing got into the game to create the concept and design the basketball takeover at Rebel Sport stores in Australia, based on UA global assets. Our team produced and installed the activation, creating an amazing space to highlight the brand!

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