Under Armour

Under Armour – HOVR infinite Rebel Displays

Looking for an exciting way to launch the new HOVR running shoes and product line

Under Armour approached us with a brief to collaborate with them on the industrial design, print, distribution and installation of the campaign across three Under Armour Brand Houses and 160 Rebel stores in Australia.

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The result was a beautiful representation of the campaign across their windows and in-store. A hero feature window was a key feature using giant fabric, fans and hanging shoes to suit the tagline ‘lifts you up’.

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Carried in-store with launch zones and footwear tables to tell more of the running story through campaign imagery, custom acrylic plinth toppers, curved red acrylic product displays and 3D lettering.

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