Under Armour and Rebel Sport

Under Armour and Rebel Sport – UA HOVR Machina Window and Store Displays

Dashing worked with Under Armour to manage the industrial design, print, distribution

and installation of window displays, store entry displays, footwear zones, footwear wall panels and treadmill activations for the Under Armour brand house in Chadstone Shopping Centre and select Rebel stores.

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Dashing designed, sourced and produced the shoe display in the window from acrylic and flexible neon lighting which pulsated to create movement.

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The campaign was successfully carried through into the store using a number of industrial design and printed elements which highlighted the Machina product in-store.

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