Under Armour

Under Armour – HOVR Phantom 2 Window and Store Displays

Dashing worked with Under Armour to manage the industrial design, print, distribution

and installation of window displays, store entry displays, footwear zones and footwear wall panels for the Under Armour Brand Houses in Pacific Fair, Chadstone and Macquarie Shopping Centres.


Dashing designed, sourced and produced the shoe displays in the windows and in-store using a mix of acrylic tubes, plastered MDF and different printed substrates.


Two heroes of the execution being custom neon tube lighting which came down from the roof into each shoe and MDF plinths with a plaster finish.


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