Under Armour

UNDER ARMOUR – Threadborne Campaign

With Under Armour leading the way in fabric innovation for athletes worldwide, we were asked to manage,

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print and deliver this POS campaign to creatively display and prominently feature their new Threadborne clothing technology in 90 Rebel Sport stores including 20 premium stores across Australia.

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For the window elements, large posters, skinned platforms and reverse print decals work with the mannequins to draw attention to the clothing while giving a professional and memorable look to the brand. In-store, printed product displays are used to show the clothing in life size while influencing purchasing decision by providing the necessary information at the right time.

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