Under Armour

UNDER ARMOUR – Threadborne Campaign

With Under Armour leading the way in fabric innovation for athletes worldwide, we were asked to manage,


print and deliver this POS campaign to creatively display and prominently feature their new Threadborne clothing technology in 90 Rebel Sport stores including 20 premium stores across Australia.


For the window elements, large posters, skinned platforms and reverse print decals work with the mannequins to draw attention to the clothing while giving a professional and memorable look to the brand. In-store, printed product displays are used to show the clothing in life size while influencing purchasing decision by providing the necessary information at the right time.


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