Under Armour

Under Armour – Womenswear 21

Under Armour approached us to create a campaign that would drive consideration and conversion of their Womenswear collection, showcasing the new product design and innovation.

Aiming to revolutionise the shopper experience and attract customers to the UA areas at Rebel Sport RCX stores, we designed and produced leading-edge women’s walls and launch zones.


Aligned with the messaging “Through Unbreakable Confidence”, we used strings to create tunnel-like visuals, which were hand-crafted by our talented Dashers.


The mannequins were placed on SAV-wrapped bases and, for the walls, we produced edge-lift acrylic signage, plus mounted lettering and white ink on clear acrylic displays.


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