Uniqlo
Dashing Group
With expertise in strategy & design, we reimagine brands and design breakthrough experiences to help businesses make meaningful connections with people, wherever they are.
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UNIQLO Emporium has reopened in Melbourne entering a new era of creative and experiential retail, marking 10 years since the brand first arrived in Australia.
Dashing was proud to partner closely on this significant flagship milestone. As the Emporium store doubled in size across four levels, we helped elevate the in-store experience through the creation of bespoke 3D elements.
Beyond design, Dashing sourced and supplied key materials such as dried flax, yarn, shirts and acrylic plinths, with our creative team hand-dyeing yarn spools, assembling natural materials and meticulously styling garments before installing every element in-store. We also printed and produced an extensive range of campaign-led features showcasing UNIQLO’s signature collaborations and cultural touch points including Cate Blanchett, Roger Federer, Monchhichi, DOCG and more ensuring storytelling was brought to life throughout the space.
A standout highlight of the relaunch was the striking mural designed by Melbourne creative Beci Orpin, alongside her playful animal standees in the Kids floor, celebrating local artistry, culture and the spirit of the city, while aligning with UNIQLO’s UT!Me Campaign and its commitment to meaningful, immersive retail experiences. and exclusive Dressed by Dashing mannequin collections including Active, Mannequino, Headless Torso and Tailored Mens, each crafted to hero movement, style and product storytelling.
The result is a flagship reimagined for the future, combining innovation, craftsmanship and storytelling to create a retail environment that truly moves people. As stated by Joel Rankin, In-store Merchandising Manager, “The team at Dashing are the most talented, professional, dedicated and hardworking people I have come across in my Visual Merchandising career, and it is thanks to them all that the IMD team was able to hand over a store at such a high quality”.
As Harper’s Bazaar notes, the expanded flagship “explains the LifeWear concept through the space and presentation, not just e-commerce,” creating an immersive retail experience that truly moves people.
*Not all mannequins displayed were supplied by Dressed*
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We’ve worked with Dashing on a number of projects. They’ve really taken the time to understand the complexity of our retail footprint and needs as a business. They have an attentive approach and we’ve leaned on their skill on all angles from creative development, production, and bump in. Dashing never cease to amaze me, diving headfirst into bringing innovative ideas to the table and turning them into award winning in-store activations.
Crystal MelvanAustralia Post
Troy and the Dashing team are the perfect match for Luxottica. With our ever-changing Campaigns and fast paced environment, the team are always on hand and ready. Dashing for me has been the biggest support system and strength to our business. I recommend them to any retailer looking for small- or large-scale print, project management, design work and account management. The possibilities are always endless with Dashing
Nic SalernoLuxottica
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