Vicinity Centres

Vicinity Centres - Find the Heart

Discover the vibrant spirit of Sydney.

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Celebrating the vibrant energy of winter in the city, Dashing partnered with Vicinity Centres to create playful activations designed to spark curiosity and elevate the in-centre experience across Sydney’s iconic destinations Queen Victoria Building, The Strand Arcade, and The Galeries.

At QVB, shoppers who spent $75 were invited to experience Find the Heart an interactive game offering the chance to win curated prizes, including personalised tote bag and hat featuring branding we designed and produced for the centre. 

The activation also featured seven striking VM cabinets, each spotlighting hero products from a range of standout brands. Meanwhile, The Galeries unveiled a 24hr photo booth, creating fun and shareable moments for Sydneysiders to remember.

We managed every detail in-house, delivering custom cabinetry, SAVs, plinths, and hanging props to ensure a seamless and sophisticated brand presence.

*Mannequins not provided by Dashing*

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