VICINITY

Vicinity - QVB Lunar New Year 2025

Celebrating the Year of the Snake 

 

 

We partnered with Vicinity Group to create a captivating Lunar New Year display at the Queen Victoria Building. 

From concept to installation, we worked closely with Vicinity to refine every detail and bring their vision to life. We presented two creative options, enabling them to choose the one best suited for a high-impact and captivating execution.

The Atrium featured a breathtaking 10-meter inflatable snake, symbolizing the zodiac sign, sourced through our Shanghai office for a cost-effective solution. Surrounding the centrepiece, hanging stars added a magical touch, creating a vibrant atmosphere that celebrated the Lunar New Year while elevating the shopping experience for QVB visitors.

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