David Jones

David Jones – Levi’s Mardi Gras

A collaboration between David Jones and Levi’s, we worked with their visual merchandisers to create an immersive pop-up space for Levi’s Pride collection at the flagship Market Street store during Mardi Gras.

The pop-up was to be a functional retail space as well as an opportunity to create customer interaction and that ‘selfie’ moment.

2018-Dashing-Levis-Retail
2018-Dashing-Levis-Retail
Dashing provided industrial design and print production for rainbow floor vinyl, sparkly SAV logo decals and an eye-catching hanging perspex panel wrapped in dichroic film.
2018-Dashing-Levis-Retail

The result was a bright, colourful and interesting space that drew attention to the Levi’s Pride collection and delivered many ‘wow’ moments in-store.

2018-Dashing-Levis-Retail
2018-Dashing-Levis-Retail

*Mannequins not supplied by Dashing. 

 

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