Scentre Group

SCENTRE GROUP – Westfield Frequency of WOW Retail Installation

A premium installation in Westfield Warringah Mall, we were briefed to manage the concept, design, production and delivery of a beautifully crafted surprise and delight moment for retail shoppers;  engaging them in a way that would take them from casual visitor to loyal Westfield fan.

We created an abstract structure that was minimalistic and epitomised beauty, displaying premium fashion brands on mannequins while integrating seamlessly with the Spring Summer Campaign.

WESTFIELD FREQUENCY OF WOW RETAIL INSTALLATION
WESTFIELD FREQUENCY OF WOW RETAIL INSTALLATION

The installation included huge bases split into 3 pieces.

WESTFIELD FREQUENCY OF WOW RETAIL INSTALLATION

Each base was wrapped in gloss white self-adhesive vinyl and decorated with mirrored rose gold strips. The crowning feature, 65 spheres custom blown from opal acrylic in various sizes each mounted on fabricated mild steel posts.

WESTFIELD FREQUENCY OF WOW RETAIL INSTALLATION
WESTFIELD FREQUENCY OF WOW RETAIL INSTALLATION

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