Westpac Group - Lunar New Year 22

The Lunar New Year is celebrated by more than 20% of the entire world! It’s the most important holiday in China and other Asian countries.

Play Video about Intersection
Play Video

Westpac Group brands acknowledge the Chinese community, share in the local celebrations, and are present in the moments that matter to them.

Dashing was challenged to create a campaign that was flexible and scalable for different shapes and sizes of branches; respecting safety guidelines and considering the ease of assembly by the store staff. The activation was installed at Westpac, St. George, Bank of Melbourne, and Bank of South Australia. We designed and produced vibrant window decals and POS items inside the store, such as lanterns and decals, which were all themed for LNY.

What our clients say

Share Now