Williams Racing

Williams Racing - Grand Prix

Fuel your need for speed with Williams Racing!
We partnered with Paragon on behalf of Williams Racing to create a retail and gaming pop-up store to coincide with the Australian Grand Prix. Taking over an existing space within Emporium in the heart of Melbourne, we brought their popular fan zone experience down under. At the space, visitors could meet the drivers, get close to the F1 show car, play the driver role with the Esports rigs and more.
Our Dashers worked with the client measuring out the space so the creative team could overlay their branding whilst utilising existing fixtures where possible. We produced all visual elements within the zone, from window, wall and floor decals to fabric walls, garment hangers, and printed SAV. All elements of production, installation and de-installation have been successfully executed, achieving a great final result.

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