Williams Racing
Formula 1 - Fan Zone
Williams Racing brought the Formula 1 thrill to the heart of Melbourne with an electrifying fan zone.
Dashing Group
With expertise in strategy & design, we reimagine brands and design breakthrough experiences to help businesses make meaningful connections with people, wherever they are.
The interactive space in Federation Square allowed people to get close to a Williams Racing F1 show car, take the driver seat in racing simulators, explore the Championship history through legendary memorabilia, and buy limited edition merchandise.
Our team revamped the F1 car for the display, removing the old branding, repainting and wrapping it in this season’s livery. We elevated the space with double-sided lightboxes in a freestanding gallery style. Multiple media walls, floor decals, mannequins and printed collateral composed the zone to create a unique experience.
The 2024 event builds on the success of the previous Williams Racing Fan Zone, marking the start of a world tour at selected F1 race locations.
What our clients say
Great team, personable service. No job is too big or too small, and is always delivered on time and to your brief. It's hard to find suppliers that really care and give everything 110% but these guys do. If they get it wrong, they will do what it takes to get it right, one of my preferred suppliers within Australia
Katrinas BurnsSheridan 
Great execution iFit and Dashing team - looks stunning and a great engagement piece for our Rebel customers!! What’s most pleasing for Rebel and iFit is conversion rate and sales productivity!!!
Gary WilliamsRebel Sport
Dashing have grown from being a print provider to an overall service provider. From 2 dimensional print to 3 dimensional display. Supporting with creative inception and solutions to production and installation. We enjoy the partnership and experience of the Dashing Team
Jason TyrrellCountry Road Group
We’ve worked with Dashing on a number of projects. They’ve really taken the time to understand the complexity of our retail footprint and needs as a business. They have an attentive approach and we’ve leaned on their skill on all angles from creative development, production, and bump in. Dashing never cease to amaze me, diving headfirst into bringing innovative ideas to the table and turning them into award winning in-store activations.
Crystal MelvanAustralia Post
Troy and the Dashing team are the perfect match for Luxottica. With our ever-changing Campaigns and fast paced environment, the team are always on hand and ready. Dashing for me has been the biggest support system and strength to our business. I recommend them to any retailer looking for small- or large-scale print, project management, design work and account management. The possibilities are always endless with Dashing
Nic SalernoLuxottica
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