Williams Racing

Formula 1 - Fan Zone

Williams Racing brought the Formula 1 thrill to the heart of Melbourne with an electrifying fan zone.

The interactive space in Federation Square allowed people to get close to a Williams Racing F1 show car, take the driver seat in racing simulators, explore the Championship history through legendary memorabilia, and buy limited edition merchandise.

Our team revamped the F1 car for the display, removing the old branding, repainting and wrapping it in this season’s livery. We elevated the space with double-sided lightboxes in a freestanding gallery style. Multiple media walls, floor decals, mannequins and printed collateral composed the zone to create a unique experience.

The 2024 event builds on the success of the previous Williams Racing Fan Zone, marking the start of a world tour at selected F1 race locations.

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