YSL

YSL Holiday Pop-Up 2024

Celebrating the most desirable season.

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Continuing our strong partnership with the Bastion Agency, we joined forces to create a unique retail destination for Yves Saint Laurent at Westfield Parramatta, reimagining L’Oréal’s global design into a festive masterpiece.

This year, the pop-up celebrates the YSL Libre Eau de Parfum range, a fragrance crafted for the modern, confident woman who embraces freedom and sophistication. Alongside, YSL Beauty’s opulent Christmas gift sets took centre stage, offering the perfect presents for this time of the year.

Our team redesigned renders to adapt the activation to the space and mall requirements. Featuring premium Mirror Gold finishes and bold acrylic logos, the pop-up invited visitors to explore a world of luxury. To make the experience truly personal, an engraving station allowed shoppers to customise their gifts, adding a thoughtful touch to their holiday shopping.

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