Drawing inspiration from vintage 20th-century travel posters and iconic Australian beach clubs, the JULY Sydney Airport Pop-Up blends buttery summer tones with a minimalist design that lets the product shine.
Beyond the aesthetic, the space features July’s AI technology, allowing travellers to transport themselves into their dream destination and print a personalised physical keepsake to take on their journey.
We teamed up with Frasers Property to launch the new ECQ Outlet with an activation that was anything but small.
By diving deep into consumer research, we discovered that shoppers wanted more than just a discount, they wanted a “Big Day Out”. Our solution? The “Go Big!” concept.
Returning to The Star Sydney for a second year, we revitalised the Enchanted Garden campaign by thoughtfully reusing core elements and reimagining the activation through a fresh creative lens, balancing environmental consciousness with high-impact design.
Celebrating twenty years of the iconic fragrance line, it introduces two new creations The One Eau de Parfum Intense and The One For Men Parfum. Fronted by Madonna and Alberto Guerra, the global campaign marks a bold new chapter for the house.
To inspire Australian travelers to look north, Destination Canada partnered with Dashing to transform one window at David Jones Elizabeth St in Sydney into an immersive Canadian landscape.
We partnered with QV Melbourne to bring the Happy Horse Noodle Bar to life, transforming the Square into a vibrant Lunar New Year destination.
We worked closely with ghd to launch their new ultra-fast hair dryer, ghd Speed, at the Myer Melbourne and Sydney flagship windows.
This season, we worked closely with R.M.Williams on the Kit Collection, centred on heroing their heritage logo.
To mark Lunar New Year and welcome the Year of the Fire Horse, we worked closely with GPT Macquarie Centre to deliver a refined in-centre.
For the Australian Open 2026, we partnered with New Balance to deliver a cohesive tennis-led retail campaign across Melbourne Park, Fed Square, New Balance stores and select Rebel Sport locations nationwide.
This summer, we worked closely with Lacoste to bring Le Club Lacoste to Melbourne – a sun-soaked, tennis-charged oasis on the Yarra, created to celebrate brand’s latest tennis-led collection.
We partnered closely with Wilson Australia to deliver a full Tennis 360 takeover at Emporium Melbourne.
We worked closely with The Star to elevate the festive spirit, transforming the Brisbane precincts into truly unforgettable Christmas moments. We brought the space to life with vivid, light-filled moments that captured energy and excitement.
This festive season, Cartier transformed Sydney’s George Street and key national locations into moments of refined luxury.
King Living launched a new era of sofa design with the youthful, playful and effortlessly stylish Freeform Collection.
Travellers at Melbourne Airport were greeted by Captain Crumble, an AI-powered Koala who brought holiday cheer to the terminal.
Highpoint has unveiled Wondermas – A Christmas experience born from community and powered by insight.
In partnership with Dashing Group, the team reimagined the festive season through the lens of connection, belonging, and the vibrant spirit of Melbourne’s west.
Charlie’s Christmas Carnival transformed Charlestown Square into an immersive, community-driven festive world, blending playful characters, interactive moments and theatrical installations with bold, future-ready design to create a vibrant celebration that invites connection, exploration and a sense of belonging.
We partnered with Penfolds to showcase their “From Penfolds to the world” collection at Chadstone with a festive postal-themed pop-up.
This season, Dashing teamed up with Jellycat to bring their playful, joy-filled world to David Jones Chatswood Chase and Elizabeth Street.
To celebrate the release of WICKED FOR GOOD, we brought fashion and film together in a spellbinding showcase.
In a tradeshow dominated by multinationals, Ranged stood out transforming a standard stand into a social-first brand experience.
Partnering with Dashing, they flipped grocery culture on its head with a TikTok-inspired “drop zone”, complete with a faux shopfront, digital vending machine, and interactive sampling zones.
Step into a world of sweet nostalgia at Westfield Pitt Street with an immersive gingerbread pop-up, where festive magic and fragrance discovery collide.
We collaborated with Dolce&Gabbana to unveil My Devotion Eau de Parfum Intense, the brand’s first bright gourmand fragrance.
Inspired by the legendary Cloudbuster, we worked with R.M.Williams to create a captivating window that embodies the spirit of the Australian rodeo.
Step into an Mattel’s Adult fan store where iconic collectibles are reimagined as modern masterpieces.
Star’s 30th Birthday, we produced a show-stopping activation capturing the brand’s spirit. transformed the space into a vibrant celebration.
We partnered with Dermalogica to showcase the new Neurotouch Symmetry Serum at David Jones Elizabeth Street.
Through a serene in-store activation, shoppers were invited to pause and experience a 10-minute face-sculpting massage transforming product trial into a moment of connection.
Just Jeans approached us to design and develop a new flagship window concept at their Chadstone store to launch their latest denim campaign.
In collaboration with ghd, we are proud to have delivered their premium retail expansion across the beauty floors of Myer and David Jones stores nationwide. Spanning 23 premium destinations from shop-in-shops and demo stations to gondolas and bespoke tabletop displays we worked end-to-end to deliver elevated spaces that align with the brand’s global direction.
We partnered with R.M.Williams to celebrate the enduring legacy of the Drover Belt, creating a Father’s Day store experience that positioned belts as the ultimate gift for dads. Across seven stores in Australia, including the George Street flagship, we designed and handcrafted plinths complimented with a personalisation station that showcases the brand’s renowned leatherwork.
In collaboration with Bastion Agency and L’Oréal, we delivered a premium pop-up at Melbourne Central for Emporio Armani, immersing shoppers in the world of the Stronger With You Parfum.
Dashing partnered with Vicinity Centres to create playful activations designed to spark curiosity and elevate the in-centre experience.
Celebrating the UNIQLO x Marimekko limited-edition Autumn/Winter collection, we created a vibrant and interactive photo booth experience at Emporium Melbourne.
We worked with Creed Fragrances Australia to support the launch of The House of Creed’s newest fragrance, Eladaria.
This Mother’s Day, we teamed up with PUIG Sydney to adapt global guidelines and create an elegant Rabanne pop-up at Westfield Parramatta.
We celebrated Mothers Day by partnering with PUIG Sydney to deliver an elegant, multi-location activation for Carolina Herrera.
Dashing partnered with Pandora to deliver a pop-up at David Jones Elizabeth Street, showcasing their customised engraving service.
We’ve partnered with R.M. Williams to celebrate the timeless craftsmanship behind every pair of their iconic leather boots.
The Star Entertainment Group invited visitors to celebrate the Lunar New Year with delicious cuisine and unforgettable experiences.
We partnered with Creed Australia to bring the timeless elegance of Millésime Impérial to life through a premium in-store activation.
Sydney Airport’s new “Your First Destination” campaign reimagines the excitement and sentimental value of airport shopping.
We partnered with Oroton to bring their Give Well campaign to life with a standout pop-up van in Martin Place and Bondi Beach.
Experience Akubra’s handcrafted legacy, brought to life in a pop-up that transforms airport moments into lasting memories.
Dashing delivered a creative foundation for the SYD Millionaire campaign: transforming traveller insights into a campaign that sparked infinite possibilities, blending Sydney Airport with game-show glitz and luxury travel glamour to tap into visitors’ aspirational drivers in-terminal.
We partnered with the GPT Group to create the most memorable Santa experience at the Charlestown Square Centre.
Scentre Group approached us with a vision to create a festive experience that would captivate and immerse shoppers in the heart of Sydney
Continuing our strong partnership with the Bastion Agency, we joined forces to create a unique retail destination for Giorgio Armani.
Continuing our strong partnership with the Bastion Agency, we joined forces to create a unique retail destination for Yves Saint Laurent.
We partnered with GPT to create a festive wonderland that brought the holiday spirit to life at Rouse Hill Town Centre
We delivered a standout Toblerone activation at Emporium Shopping Centre, promoting their diamond shaped pralines and free gift wrapping for Christmas.
In collaboration with Jellycat, we curated a magical holiday window at David Sydney, seamlessly embodying the brand’s playful charm.
Take off with JULY, a journey in style.
We teamed up with JULY to create a temporary store at Westfield Parramatta, evoking the elegance and excitement of travelling.
We partnered with Coty to bring Kylie Jenner’s Cosmic fragrance activation to life at Melbourne Central.
Turning Moments into Experiences
We partnered with H&M for an exciting store reopening in Werribee, featuring a custom, reusable DJ booth to elevate the celebration.
Lighting Up Sydney Airport for Golden Week
We partnered with Sydney Airport to deliver a vibrant retail activation for Golden Week at T1 International Terminal.
Discovering the most desirable malt whisky.
The Dalmore takeover at David Jones’ Sydney flagship, designing a stunning space that captures the essence of luxury and craftsmanship.
Kia is a major partner of the Brisbane Broncos and aims to connect with fans through the NRL team. Bastion approached us to execute their concept, highlighting a key range of electric vehicles from the car manufacturer.
Dashing partnered with JULY to design a reusable kiosk at Melbourne’s premier shopping destination, the Chadstone Fashion Capital.
We partnered with Mecca to transform a quiet coffee shop into a luxurious Parisian cafe on Melbourne’s Hardware Lane. In collaboration with French fragrance house Diptyque, the activation glorifies their limited-edition gourmet candles.
Williams Racing brought the Formula 1 thrill to the heart of Melbourne with an electrifying fan zone.
The interactive space in Federation Square allowed people to get close to a Williams Racing F1 show car, take the driver seat in racing simulators, explore the Championship history through legendary memorabilia, and buy limited edition merchandise.
Dashing partnered with the Bastion Agency to unveil the first Armani Beauty pop-up at Chadstone in Melbourne, showcasing twenty-four key ARMANI PRIVÉ fragrances.
Dashing partnered with the Bastion Agency to bring to life Loreal’s global direction into a Giorgio Armani Beauty Gift House Pop-Up.
Brewing Brilliance with Bialetti’s Gift Fair Showcase! The iconic Italian coffee brand, Bialetti, approached us to create an experiential zone within the Melbourne Gift Fair, the largest industry-led trade event for all retailers, stylists, designers and more.
Brewing Brilliance with Bialetti’s Gift Fair Showcase! The iconic Italian coffee brand, Bialetti, approached us to create an experiential zone within the Melbourne Gift Fair, the largest industry-led trade event for all retailers, stylists, designers and more.
MECCA Here for the Skin Stepping into Beauty Wonderland! More like this https://vimeo.com/849297753 Mecca engaged us to create an oversized…
Asics Gel-Kayano 30 Pop-Up Travelling in time to celebrate 30 years of the Asics Gel-Kayano running shoes! More like this…
New Balance New Balance – Pan Regional Conference Where sustainability meets functionality. More like this https://vimeo.com/820350465 We partnered with New…
Williams Racing Williams Racing – Grand Prix Fuel your need for speed with Williams Racing! More like this We partnered…
David Jones The Christmas Shop of Wonder This year we had the opportunity to transform the Gallery at David Jones…
New Balance New Balance at Rebel Sport Conference New Balance approached us to create an engaging and exciting space at…
adidas adidas – Al Rihla World Cup adidas recently revealed the Al Rihla as the official match ball for the…
Under Armour Under Armour – Curry Campaign Under Armour’s partnered with NBA superstar Stephen Curry to launch their Curry Brand,…
Bollinger Bollinger – Mother’s Day 2021 Bollinger decided to unite the grace of flowers and their refined rose champagne to…
Moet Hennessy More like this In partnership with Moët Hennessy, Dashing was briefed to produce, prop and install in-store displays…
