Dolce & Gabbana

By

Dashing brought Dolce & Gabbana’s Devotion pop-up to Westfield, a touring gold and ivory set with illuminated signage and a gold heart infinity mirror plinth.

Wilson – NFL Pop-Up

By

Dashing brought Wilson’s first Australian NFL pop-up to life at Melbourne Park, signage, photo moments, and custom gear drew crowds all weekend.

Brooks Hyperion House Sydney

By

Brooks came to us with a brief inspired by their Hyperion House activations at the Boston and London Marathons, looking to bring that same energy to Australia ahead of the 2026 Sydney Marathon.

Carolina Herrera – Mother’s Day 2026

By

Puig engaged Dashing to create brand activation spaces for Carolina Herrera across Highpoint Shopping Centre in Melbourne and Westfield Bankstown in Sydney, with the goal of aligning the pop-ups to the brand’s Global Visual Merchandising guidelines.

Jean Paul Gaultier – Mother’s Day 2026

By

This Mother’s Day, Jean Paul Gaultier invited shoppers to treat mums with a fragrance that brings back memories and melts their hearts. Puig engaged us to deliver a dedicated pop-up activation at Westfield Burwood

Rabanne – Mother’s Day 2026

By

For Mother’s Day, Rabanne set out to activate key retail locations across Australia, elevating the Million Gold for Her franchise through a new limited-edition offering and celebrating the MGFH Pure Jasmine launch anniversary.

Shark Beauty – CryoGlow Activation

By

We partnered with Shark Beauty to launch the revolutionary CryoGlow Under-Eye Cooling & LED Face Mask across Australia’s premium retail footprint. To celebrate this innovation, we designed, produced, and installed a series of high-impact activations across David Jones and Myer.

CareCo Academy – Training Facility

By

The CareCo Academy Training facility represents a shift away from the sterile, clinical atmosphere typical of healthcare education, opting instead for a simulated home environment that radiates warmth and authenticity.

JULY – Sydney Airport Pop-Up

By

Drawing inspiration from vintage 20th-century travel posters and iconic Australian beach clubs, the JULY Sydney Airport Pop-Up blends buttery summer tones with a minimalist design that lets the product shine.
Beyond the aesthetic, the space features July’s AI technology, allowing travellers to transport themselves into their dream destination and print a personalised physical keepsake to take on their journey.

ECQ Outlet Launch Activation

By

We teamed up with Frasers Property to launch the new ECQ Outlet with an activation that was anything but small.
By diving deep into consumer research, we discovered that shoppers wanted more than just a discount, they wanted a “Big Day Out”. Our solution? The “Go Big!” concept.

The Star Casino – Enchanted Garden

By

Returning to The Star Sydney for a second year, we revitalised the Enchanted Garden campaign by thoughtfully reusing core elements and reimagining the activation through a fresh creative lens, balancing environmental consciousness with high-impact design.

Dolce & Gabbana – The One

By

Celebrating twenty years of the iconic fragrance line, it introduces two new creations The One Eau de Parfum Intense and The One For Men Parfum. Fronted by Madonna and Alberto Guerra, the global campaign marks a bold new chapter for the house.

Destination Canada – David Jones

By

To inspire Australian travelers to look north, Destination Canada partnered with Dashing to transform one window at David Jones Elizabeth St in Sydney into an immersive Canadian landscape.

New Balance – Australian Open 2026

By

For the Australian Open 2026, we partnered with New Balance to deliver a cohesive tennis-led retail campaign across Melbourne Park, Fed Square, New Balance stores and select Rebel Sport locations nationwide.

Le Club Lacoste

By

This summer, we worked closely with Lacoste to bring Le Club Lacoste to Melbourne – a sun-soaked, tennis-charged oasis on the Yarra, created to celebrate brand’s latest tennis-led collection.

The Star Brisbane – Christmas 25

By

We worked closely with The Star to elevate the festive spirit, transforming the Brisbane precincts into truly unforgettable Christmas moments. We brought the space to life with vivid, light-filled moments that captured energy and excitement.

King Living Pop Up

By

King Living launched a new era of sofa design with the youthful, playful and effortlessly stylish Freeform Collection.

Highpoint Shopping Centre – Wondermas

By

Highpoint has unveiled Wondermas – A Christmas experience born from community and powered by insight.
In partnership with Dashing Group, the team reimagined the festive season through the lens of connection, belonging, and the vibrant spirit of Melbourne’s west.

Charlestown Square – Christmas 2025

By

Charlie’s Christmas Carnival transformed Charlestown Square into an immersive, community-driven festive world, blending playful characters, interactive moments and theatrical installations with bold, future-ready design to create a vibrant celebration that invites connection, exploration and a sense of belonging.

Penfolds Postal Pop Up

By

We partnered with Penfolds to showcase their “From Penfolds to the world” collection at Chadstone with a festive postal-themed pop-up.

Jellycat Shop in Shop

By

This season, Dashing teamed up with Jellycat to bring their playful, joy-filled world to David Jones Chatswood Chase and Elizabeth Street.

Ranged | Woolworths Tradeshow Activation

By

In a tradeshow dominated by multinationals, Ranged stood out transforming a standard stand into a social-first brand experience.
Partnering with Dashing, they flipped grocery culture on its head with a TikTok-inspired “drop zone”, complete with a faux shopfront, digital vending machine, and interactive sampling zones.

Dermalogica Neurotouch – David Jones

By

We partnered with Dermalogica to showcase the new Neurotouch Symmetry Serum at David Jones Elizabeth Street.
Through a serene in-store activation, shoppers were invited to pause and experience a 10-minute face-sculpting massage transforming product trial into a moment of connection.

GHD Shop in Shop – Myer and David Jones

By

In collaboration with ghd, we are proud to have delivered their premium retail expansion across the beauty floors of Myer and David Jones stores nationwide. Spanning 23 premium destinations from shop-in-shops and demo stations to gondolas and bespoke tabletop displays we worked end-to-end to deliver elevated spaces that align with the brand’s global direction.

R.M. Williams – Father’s Day 2025

By

We partnered with R.M.Williams to celebrate the enduring legacy of the Drover Belt, creating a Father’s Day store experience that positioned belts as the ultimate gift for dads. Across seven stores in Australia, including the George Street flagship, we designed and handcrafted plinths complimented with a personalisation station that showcases the brand’s renowned leatherwork.

Emporio Armani – Popup 2025

By

In collaboration with Bastion Agency and L’Oréal, we delivered a premium pop-up at Melbourne Central for Emporio Armani, immersing shoppers in the world of the Stronger With You Parfum.

SYD Millionaire Campaign

By

Dashing delivered a creative foundation for the SYD Millionaire campaign: transforming traveller insights into a campaign that sparked infinite possibilities, blending Sydney Airport with game-show glitz and luxury travel glamour to tap into visitors’ aspirational drivers in-terminal.

YSL Holiday Pop-Up 2024

By

Continuing our strong partnership with the Bastion Agency, we joined forces to create a unique retail destination for Yves Saint Laurent.

JULY Pop-up at Highpoint

By

Take off with JULY, a journey in style.
We teamed up with JULY to create a temporary store at Westfield Parramatta, evoking the elegance and excitement of travelling.

H&M – Werribee Store Opening

By

Turning Moments into Experiences

We partnered with H&M for an exciting store reopening in Werribee, featuring a custom, reusable DJ booth to elevate the celebration.

SYD Airport – Golden Week

By

Lighting Up Sydney Airport for Golden Week

We partnered with Sydney Airport to deliver a vibrant retail activation for Golden Week at T1 International Terminal.

KIA – Broncos Activation

By

Kia is a major partner of the Brisbane Broncos and aims to connect with fans through the NRL team. Bastion approached us to execute their concept, highlighting a key range of electric vehicles from the car manufacturer.

Dior – Miss Dior Pop-Up

By

We partnered with Dior to bring their global concept to life in the Australian market, crafting unique activations for Westfield Liverpool and GPT Highpoint shopping centres.

MECCA – Café Diptyque

By

We partnered with Mecca to transform a quiet coffee shop into a luxurious Parisian cafe on Melbourne’s Hardware Lane. In collaboration with French fragrance house Diptyque, the activation glorifies their limited-edition gourmet candles.

Williams Racing – Fan Zone

By

Williams Racing brought the Formula 1 thrill to the heart of Melbourne with an electrifying fan zone.

The interactive space in Federation Square allowed people to get close to a Williams Racing F1 show car, take the driver seat in racing simulators, explore the Championship history through legendary memorabilia, and buy limited edition merchandise.

Burberry – Chadstone Pop-Up

By

Brewing Brilliance with Bialetti’s Gift Fair Showcase! The iconic Italian coffee brand, Bialetti, approached us to create an experiential zone within the Melbourne Gift Fair, the largest industry-led trade event for all retailers, stylists, designers and more.

Bialetti – Melbourne Gift Fair

By

Brewing Brilliance with Bialetti’s Gift Fair Showcase! The iconic Italian coffee brand, Bialetti, approached us to create an experiential zone within the Melbourne Gift Fair, the largest industry-led trade event for all retailers, stylists, designers and more.

Fendi Baguette – 25th Anniversary Pop-Up

By

Fendi engaged us to bring their pop-up to life, celebrating 25 years of the baguette. We took their design, which has been activated globally, and in collaboration with the client, modified it for the local market.

Intro text 1
Intro text 2

Share Now

dashing_logo

Dashing Inspo

Fb
Ig
Ln