For the Shark Beauty CryoGlow launch, Dashing brought the revolutionary dermatological innovation to life across Australia’s premium retail landscape.

The CareCo Academy Training facility represents a shift away from the sterile, clinical atmosphere typical of healthcare education, opting instead for a simulated home environment that radiates warmth and authenticity.

To celebrate the golden age of travel, we partnered with July to design, build, and install a bespoke six-month activation within Sydney Airport’s International Terminal. Drawing inspiration from 20th-century travel posters and the iconic beach club culture of the time on the Australian coast, the pop-up features a warm, buttery colour palette that captures the essence of a perpetual summer. Every material was deliberately selected to align with July’s brand aesthetic, creating an inviting environment that entices travellers to explore the collection while navigating the bustling terminal.

Dashing was tasked with delivering a launch experience that celebrated ECQ Outlet as the region’s definitive retail hub. The challenge was to bring the brand promise to life for the four-day launch event by creating a destination that delivers quality brands and experiences. This needed to be designed around how the community lives, shops, and connects, all without breaking the budget.