We activated five Calvin Klein stores and two David Jones flagships simultaneously for the launch of The Rebel Rides starring Jung Kook – pop-ups, windows, a bespoke change room, in-store builds, and glass decals across the board.
We partnered with Shark Beauty to launch the revolutionary CryoGlow Under-Eye Cooling & LED Face Mask across Australia’s premium retail footprint. To celebrate this innovation, we designed, produced, and installed a series of high-impact activations across David Jones and Myer.
To inspire Australian travelers to look north, Destination Canada partnered with Dashing to transform one window at David Jones Elizabeth St in Sydney into an immersive Canadian landscape.
We worked closely with ghd to launch their new ultra-fast hair dryer, ghd Speed, at the Myer Melbourne and Sydney flagship windows.
This season, we worked closely with R.M.Williams on the Kit Collection, centred on heroing their heritage logo.
To mark Lunar New Year and welcome the Year of the Fire Horse, we worked closely with GPT Macquarie Centre to deliver a refined in-centre.
For the Australian Open 2026, we partnered with New Balance to deliver a cohesive tennis-led retail campaign across Melbourne Park, Fed Square, New Balance stores and select Rebel Sport locations nationwide.
This season, Dashing teamed up with Jellycat to bring their playful, joy-filled world to David Jones Chatswood Chase and Elizabeth Street.
To celebrate the release of WICKED FOR GOOD, we brought fashion and film together in a spellbinding showcase.
In a tradeshow dominated by multinationals, Ranged stood out transforming a standard stand into a social-first brand experience.
Partnering with Dashing, they flipped grocery culture on its head with a TikTok-inspired “drop zone”, complete with a faux shopfront, digital vending machine, and interactive sampling zones.
As part of the launch of the brand-new store, David Jones engaged us to deliver a festive installation designed by their creative team, featuring laser-cut houndstooth motifs, a custom illuminated Christmas Shop sign, and red entry rugs, setting the scene for holiday cheer.
We partnered with David Jones for the national launch of their Qantas Frequent Flyer loyalty program, a milestone in the brand’s 2025 transformation.
Inspired by the legendary Cloudbuster, we worked with R.M.Williams to create a captivating window that embodies the spirit of the Australian rodeo.
Step into an Mattel’s Adult fan store where iconic collectibles are reimagined as modern masterpieces.
In collaboration with ghd, we are proud to have delivered their premium retail expansion across the beauty floors of Myer and David Jones stores nationwide. Spanning 23 premium destinations from shop-in-shops and demo stations to gondolas and bespoke tabletop displays we worked end-to-end to deliver elevated spaces that align with the brand’s global direction.
We partnered with R.M.Williams to celebrate the enduring legacy of the Drover Belt, creating a Father’s Day store experience that positioned belts as the ultimate gift for dads. Across seven stores in Australia, including the George Street flagship, we designed and handcrafted plinths complimented with a personalisation station that showcases the brand’s renowned leatherwork.
In collaboration with Bastion Agency and L’Oréal, we delivered a premium pop-up at Melbourne Central for Emporio Armani, immersing shoppers in the world of the Stronger With You Parfum.
The 2025 British & Irish Lions Tour is a landmark moment, not just on the pitch, but in-store. For the first time ever, Canterbury (Lions) and Asics (Wallabies) go head-to-head inside Rebel’s Energy Zone: becoming a high-stakes arena of loyalty, pride and glory.
To mark the 25th anniversary of Sheridan’s iconic Millennia collection, we were challenged to bring their concept to life at David Jones’ Sydney flagship, reflecting the brand’s heritage of timeless luxury.
We worked with Creed Fragrances Australia to support the launch of The House of Creed’s newest fragrance, Eladaria.
David Jones approached us to create a showpiece for their multi-fragrance brand space in Burwood, expressing a luxurious look and feel.
Discovering the most desirable malt whisky.
The Dalmore takeover at David Jones’ Sydney flagship, designing a stunning space that captures the essence of luxury and craftsmanship.
David Jones launched their new credit card program, providing a curated shopping experience that opens a world of premium services to their clients.
We worked with their creative VM team to develop a collapsable lightweight set of unique card stacks designed driving interest in their latest offering.
Big W engaged us to create a 3D window that exuded FUN and marked the start of their BIG WHOPPING TOY SALE with a bang.
Lululemon engaged us to translate their global holiday campaign to local market activations across Australia and New Zealand, bringing metallic vibes to the festive season.
Acclaimed as The Home of Christmas since 1838, this year, we celebrate 185 Christmases with David Jones!
Acclaimed as The Home of Christmas since 1838, this year, we celebrate 185 Christmases with David Jones!
PVH Brands PVH Brands – Suit Shop We partnered with PVH Brands to launch their flagship Suit Shop at MYER…
We partnered with Cotton On to deliver a Northstar concept store that resonated back to its founding roots in Geelong.
2XU 2XU – Shop in Shop at Myer Finding the perfect fit & style with 2XU! More like this We…
David Jones The Christmas Shop of Wonder This year we had the opportunity to transform the Gallery at David Jones…
Bras N Things Big Boob Energy Campaign Bras N Things partnered with us to celebrate womanhood in all forms, shapes…
Regent Seas Regent Seven Seas Cruises Regent Seven Seas Cruises partnered with us to bring their partnership with David Jones…
Burberry Burberry – Lola Pop Up As part of a global campaign, Burberry is launching a series of pop-ups to…
Target Target – Sustainability Campaign Target approached us to create an environmentally mindful store activation for the launch of their…
Best & Less This festive season, Best & Less approached Dashing to sparkle the magic in their Christmas campaign. More…
Kmart Kmart – Christmas 2021 This year, Kmart took a new direction leaning on emotive storytelling and embracing the reality…
David Jones David Jones Christmas of Dreams David Jones Creative and Visual Merchandising teams once again brought to life a…
Target Target – Christmas 2021 Dashing collaborated with Wellcom and Target, for the 2021 ‘That’s Christmas, That’s Target’ campaign. More…
David Jones Spring has sprung at David Jones! Dashing was approached to produce all the goods to create in-store appealing…
David Jones David Jones – Mother’s Day 2021 Dashing joined forces with David Jones to develop this beautiful Mother’s Day campaign. This…
David Jones David Jones are always pushing the limits of store marketing to connect with their customer More like this…
David Jones More like this The brief from David Jones was to design and produce metallic 3D kites for their…
David JonesA collaboration between David Jones and Levi’s, we worked with their visual merchandisers to create an immersive pop-up space…
David Jones More like this David Jones was looking for a retail marketing partner to help print, pack, distribute and…
