The result is richly detailed, immersive windows across both cities, stopping passersby, sparking curiosity in moviegoers, and celebrating the passion of Wicked fans everywhere a true translation of cinematic magic into the retail world.

Production

As seen on TikTok: where corner-store cool meets clean, future-focused brands.

Dashing handled end-to-end production, transforming Ranged’s digital-first aesthetic into a tangible, high-impact environment.

Built on a custom 32mm MDF raised floor with mild steel ramp edging and a seamless matt-white 2 pack finish, the stand established a clean, gallery-like base. Six MDF counters with lockable doors integrated hidden refrigeration units for continuous product sampling, while the angled feature wall and modular gondolas showcased six hero brands with interchangeable graphic panels.

Acrylic detailing elevated the visual language – from the ‘R’ logo suspended on stainless-steel wire to clear-backed 3D signage that caught the light from every angle. The faux shopfront featured a 10mm Kappaboard awning, custom-painted subframe and bold SAV graphics, drawing visitors into a space designed for both discovery and content capture.

Each element was designed for efficiency and reuse – modular, transportable and built to pack down cleanly after two high-traffic event days – ensuring precision delivery matched the energy of the creative.