New Balance – Australian Open 2026

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For the Australian Open 2026, we partnered with New Balance to deliver a cohesive tennis-led retail campaign across Melbourne Park, Fed Square, New Balance stores and select Rebel Sport locations nationwide.

The Star Brisbane – Christmas 25

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We worked closely with The Star to elevate the festive spirit, transforming the Brisbane precincts into truly unforgettable Christmas moments. We brought the space to life with vivid, light-filled moments that captured energy and excitement.

Highpoint Shopping Centre – Wondermas

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Highpoint has unveiled Wondermas – A Christmas experience born from community and powered by insight.
In partnership with Dashing Group, the team reimagined the festive season through the lens of connection, belonging, and the vibrant spirit of Melbourne’s west.

Charlestown Square – Christmas 2025

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Charlie’s Christmas Carnival transformed Charlestown Square into an immersive, community-driven festive world, blending playful characters, interactive moments and theatrical installations with bold, future-ready design to create a vibrant celebration that invites connection, exploration and a sense of belonging.

Sydney Childrens Hospital Foundation 2025 Appeal

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We’re proud to support Sydney Children’s Hospital Foundation and bring festive joy to their spaces! From playful decorations and magical photo moments to Santa letterboxes and interactive activities, we loved creating imaginative worlds for kids and families to enjoy.

lululemon 2025

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This festive season, we worked closely with lululemon to adapt their global holiday direction for the Australian market.
We developed localised clusters that aligned with brand identity while responding to each store’s unique environment.

Penfolds Postal Pop Up

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We partnered with Penfolds to showcase their “From Penfolds to the world” collection at Chadstone with a festive postal-themed pop-up.

Seed Heritage – Holiday 2025

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Guided by Seed’s creative direction, our team brought their modern holiday vision to life through industrial design and production, delivering a national rollout that landed with impact in-store.

MECCA Holiday 25

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Our team worked closely with Peter Alexander on their 2025 Christmas campaign, translating the brand’s playful festive vision into a vibrant in-store experience. Inspired by kitsch graphics and vintage toys, the concept captured a sense of nostalgic joy and charm.

Peter Alexander – Christmas 25

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Our team worked closely with Peter Alexander on their 2025 Christmas campaign, translating the brand’s playful festive vision into a vibrant in-store experience. Inspired by kitsch graphics and vintage toys, the concept captured a sense of nostalgic joy and charm.

David Jones – Chatswood Chase

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As part of the launch of the brand-new store, David Jones engaged us to deliver a festive installation designed by their creative team, featuring laser-cut houndstooth motifs, a custom illuminated Christmas Shop sign, and red entry rugs, setting the scene for holiday cheer.

Bonds Christmas 2025

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Bonds’ festive campaign celebrates the real, unfiltered moments of an Aussie Christmas, embracing the tagline ‘Made for However You Do Merry and Bright’. Partnering with Dashing, the brand brought the holiday spirit to life in-store nationwide, cementing Bonds as the consistent thread for every Australian family’s Christmas.

BONDS – Christmas 2024

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We brought Bonds’ Holiday campaign to life with dynamic window concepts featuring 3D theatre and eye-catching propping, encouraging Aussie families to shop and gift this festive season.

Cartier – The Fabulous Cartier House

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The Fabulous Cartier House invites us to embark on a whimsical adventure to celebrate the end of the year. Inspired by the global campaign, we produced illuminated clouds, window showcases and supporting elements for the internal décor.

OPSM Holiday 23

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This year, OPSM leveraged the concept ‘EVERY LOOK, A MAGICAL STORY’, where memories come to life through a pop-up storybook. The brand approached us to adapt the campaign for the local market and give it an Australian flavour.

Australia Post – Delivering Christmas

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Delivering Christmas with Australia Post!
Inspired by the sorting room, this year’s campaign aimed to bridge the enchantment of technology with the tireless efforts of those working behind the scenes.

Calvin Klein Holiday

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Calvin Klein’s Holiday campaign is rooted in the celebratory nature of the giving season. A contemporary twist on festive classics unfolds in collections boasting a vibrant colour spectrum inspired by mineral tones and radiant metallic finishes.

LUSHiverse – Holiday Campaign

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Dan Murphy’s unveils a taste of luxury in the heart of Sydney

The drinks retailer approached us to produce sophisticated elements to compose the store displays and highlight the luxurious aesthetic. We used superior materials like marble, black nickel, black matte scallop edging, and leather to contribute to a classy atmosphere and enhance the customer experience.

Lululemon Holiday

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Lululemon engaged us to translate their global holiday campaign to local market activations across Australia and New Zealand, bringing metallic vibes to the festive season.

Bonds – Gift Comfy

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The 2023 Bonds Christmas campaign digs into our family albums to tell a heartwarming story and remind people why they love the brand, encouraging customers to gift comfort this season.

Dashing developed a three-phase concept that ties in with the brief, crafting a 3D theatre experience filled with photo frames, handwritten notes and gifting paper. Exploring various options, our team tinkered with the stacked polaroid frame, experimenting with different stocks until it achieved the ideal balance of sturdiness and charm as the window centrepiece.

Lendlease – Christmas 2022

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Lendlease Lendlease – Christmas 2022 Lendlease brought festive cheer to its centres through the national campaign “Merrything goes this Christmas”,…

OPSM – Christmas 2022

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Luxottica OPSM – Christmas 2022 Developing from the Australiana trend through the lenses of the OPSM 90th Anniversary, we delivered…

Gazman – Christmas 2022

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Gazman Gazman – Christmas 2022 Drawing from the maximalism trend, Gazman displayed an oversized exploding gift on their Christmas windows,…

MECCA – Holiday 2022

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MECCA MECCA – Holiday 2022 This year, MECCA partnered with the renowned Melbourne-based artist Nadia Hernández, continuing their support for…

Typo Christmas 2022

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Typo Typo Christmas 2022 Typo brought the YOLO trend to life with their ‘Silent Night Not Tonight’ Christmas campaign, creating…

MECCA – Christmas 2021

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MECCA MECCA – Christmas 2021 MECCA celebrated the indigenous Southern Kaantju/Umpila artist Naomi Hobson with The Beauty Spectacular 2021 Holiday…

Typo: Christmas 2021

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Cotton On Typo – Christmas 2021 This festive season, Typo approached Dashing to activate an eye-catching Christmas campaign across their…

LEGO® – Christmas 2021

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LEGO® LEGO® – Christmas 2021 LEGO® 2021 festive campaign celebrates the limitless nature of children’s imagination and the creative problem…

OPSM – Christmas 2021

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Luxottica OPSM Christmas 2021 Dashing partnered with OPSM to develop the inspiration, concept design, technical development, production, and installation of…

Stockland Christmas 2021

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Stockland Stockland Christmas 2021 We partnered with Stockland to help their customers find their own Christmas cheer this festive season….

Target – Christmas 2021

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Target Target – Christmas 2021 Dashing collaborated with Wellcom and Target, for the 2021 ‘That’s Christmas, That’s Target’ campaign. More…

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