The windows were completely blacked out to build anticipation, featuring bold “Blink and you’ll miss it” prints that captured the attention of the general public. 

At the centrestage is a handmade quilt by Bronwyn Hill, a hand-touched interpretation that tells a story of skill, care, and traditional craftsmanship. 

Visitors were invited to gather beneath a striking 4.2-metre Cherry Blossom Tree on Level 2 outside H&M, its branches adorned with soft fairy lights and framed by suspended tassels overhead. Interactive zodiac panels encouraged customers to discover what the Year of the Fire (Crimson) Horse has in store – a rare cosmic event occurring once every 60 years, symbolising bold energy, passion and fresh beginnings.

At the AO Precinct, the campaign featured layered retail elements including canvas and acrylic frames, tennis ball displays, bespoke POS, acrylic footwear showcases highlighting the 1080 franchise, and a striking tennis ball column. Upstairs graphics and a tennis ball header reinforced consistency throughout the space.

To amplify the campaign’s energetic, sport-inspired theme, we transformed weight plates into mini display plinths, added freestanding plinths throughout the stores, and installed hanging gym hoops that pushed the high-energy gym aesthetic into the windows and onto the retail floor.

We transformed the George Street window into a charming miniature Adelaide workshop, spotlighting the tiny details that make the boots iconic; the RMW Drover adding a playful touch to the scene.