Retail Archives - Dashing Group

Pandora – Wonders

Aline Winckler — Mon, 03 Aug 2026 00:38:03 +0000

Pandora

Pandora Wonders

Scaling Up the Magic of Pearls.

When Pandora launched Pandora Wonders, a new creative platform celebrating craftsmanship and co-created with British stylist Harry Lambert, the brief was clear: translate a playful, larger-than-life campaign world into physical retail spaces across Australia. The debut collection, built around freshwater pearl charms reimagined as whimsical creatures and everyday objects, needed an in-store presence that felt just as bold, modern and magical as the campaign imagery itself.

Dashing led concept development and asset creation for window treatments across ten flagship locations, including Pitt Street, QVB, Chadstone, Melbourne Central, Bondi and Castle Towers, translating signature charms into oversized window decals, contravision model imagery and sculptural 3D elements. We brought two of the collection’s most striking pieces to life in three dimensions: a supersized squid and a mushroom display built with a concrete vinyl-wrapped base and cloud backdrop panel, designed as a photo moment for the Chadstone flagship. Dashing produced and installed all window and in-store POS across the network.

The result is a cohesive expression of Pandora Wonders that stays true to the campaign’s sense of scale and imagination, from amplified puffer fish and squid taking over shopfronts to mushroom-topped photo moments inside stores, giving shoppers a tactile, immersive extension of Harry Lambert’s world across Pandora’s flagship network.

What our clients say

Great team, personable service. No job is too big or too small, and is always delivered on time and to your brief. It's hard to find suppliers that really care and give everything 110% but these guys do. If they get it wrong, they will do what it takes to get it right, one of my preferred suppliers within Australia

Katrinas BurnsSheridan

Great execution iFit and Dashing team - looks stunning and a great engagement piece for our Rebel customers!! What’s most pleasing for Rebel and iFit is conversion rate and sales productivity!!!

Gary WilliamsRebel Sport

Dashing have grown from being a print provider to an overall service provider. From 2 dimensional print to 3 dimensional display. Supporting with creative inception and solutions to production and installation. We enjoy the partnership and experience of the Dashing Team

Jason TyrrellCountry Road Group

We’ve worked with Dashing on a number of projects. They’ve really taken the time to understand the complexity of our retail footprint and needs as a business. They have an attentive approach and we’ve leaned on their skill on all angles from creative development, production, and bump in. Dashing never cease to amaze me, diving headfirst into bringing innovative ideas to the table and turning them into award winning in-store activations.

Crystal MelvanAustralia Post

Troy and the Dashing team are the perfect match for Luxottica. With our ever-changing Campaigns and fast paced environment, the team are always on hand and ready. Dashing for me has been the biggest support system and strength to our business. I recommend them to any retailer looking for small- or large-scale print, project management, design work and account management. The possibilities are always endless with Dashing

Nic SalernoLuxottica

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Pandora – Dreamgirls Art Collective

Aline Winckler — Wed, 29 Jul 2026 01:29:45 +0000

Pandora

Dreamgirls Art Collective

Reaching for the stars, from street art to shop windows

Pandora partnered with the Dreamgirls Art Collective to mark Matariki with a limited-edition charm collection and a large-scale mural. The artwork depicts a modern wahine (woman) from Te Whanganui-a-Tara Wellington, surrounded by symbols inspired by each of the nine stars and their unique meanings.

Dashing brought the campaign into stores in New Zealand, developing the concept visuals for Pandora’s window treatments, then producing and installing all in-store POS.

Bold print stops people mid-stride. Vibrant, contrasting pattern work like the Dreamgirls artwork creates a visual tension that draws the eye in and rewards it with detail, turning a shop window into a moment of discovery rather than a passing glance. For Pandora x Dreamgirls, that meant every window and POS piece needed to carry the same energy as the mural itself.

What our clients say

Katrinas BurnsSheridan

Great execution iFit and Dashing team - looks stunning and a great engagement piece for our Rebel customers!! What’s most pleasing for Rebel and iFit is conversion rate and sales productivity!!!

Gary WilliamsRebel Sport

Jason TyrrellCountry Road Group

Crystal MelvanAustralia Post

Nic SalernoLuxottica

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lululemon – Prepare for your best race yet

Aline Winckler — Tue, 07 Jul 2026 05:43:58 +0000

lululemon

Prepare for your best race yet

From the start line to the shopfront.

To launch lululemon’s “Prepare for your best race yet” campaign, Dashing brought the intensity of a fitness competition straight into the store.

We built a custom oversized kettlebell as the hero piece for lululemon’s Sydney flagships, Brookfield Place and Sydney Westfield. Paired with campaign lightboxes, wrapped plinths, custom platforms and VCLs, the windows turned heads and set the tone for race day at Sydney Olympic Park.

Community has always been central to lululemon. Training, effort and experience come together as one, and this activation brought that spirit to life on the retail floor.

*Mannequins not supplied by Dressed by Dashing.

What our clients say

Katrinas BurnsSheridan

Great execution iFit and Dashing team - looks stunning and a great engagement piece for our Rebel customers!! What’s most pleasing for Rebel and iFit is conversion rate and sales productivity!!!

Gary WilliamsRebel Sport

Jason TyrrellCountry Road Group

Crystal MelvanAustralia Post

Nic SalernoLuxottica

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Calvin Klein – The Rebel Rides

Aline Winckler — Mon, 22 Jun 2026 05:01:25 +0000

PVH Brands

Calvin Klein - The Rebel Rides

From brief to sell-out.

When PVH tasked us with launching Calvin Klein’s The Rebel Rides campaign starring Jung Kook, the brief was clear: seven locations, one morning, no margin for error.

Working from supplied fixtures, our team test-installed, modified, and refined every element ahead of rollout. We delivered pop-up and print window installations at David Jones Elizabeth Street and Bourke Street, producing a bespoke change room build in the Sydney space. At Calvin Klein retail stores, we brought the collaboration to life across five locations, including World Square, Melbourne Central, Chadstone, and Queenstown, with in-store executions and glass decals throughout.

All seven sites went live simultaneously on launch morning. The campaign sold out within days, a result that is a testament to what a well-executed physical retail activation can achieve.

*Mannequins not supplied by Dressed by Dashing.

What our clients say

Katrinas BurnsSheridan

Great execution iFit and Dashing team - looks stunning and a great engagement piece for our Rebel customers!! What’s most pleasing for Rebel and iFit is conversion rate and sales productivity!!!

Gary WilliamsRebel Sport

Jason TyrrellCountry Road Group

Crystal MelvanAustralia Post

Nic SalernoLuxottica

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Gazman Winter 2026

Aline Winckler — Thu, 21 May 2026 05:46:14 +0000

Gazman

Gazman - Winter 2026

The great outdoors, delivered in-store.

Gazman briefed us to bring a winter cabin and ski resort atmosphere to life in-store to launch their Winter 2026 catalogue, inspired by the landscapes of Banff in Canada.

The concept centred on immersive window displays for the Melbourne flagship on Wattletree Road, featuring bespoke built cabinetry, miniature ski lifts, and carefully curated mountain paraphernalia – from skis to stacked logs – all working together to transport customers to an alpine setting that perfectly complemented the season’s refined palette of knitwear, shirts and outerwear.

The Wattletree Road flagship activation showcased the power of combining bespoke props and builds with high-quality print to create a truly eye-catching window display. Every element was designed and produced in-house, with our team managing full installation on-site.

To extend the campaign across the wider Gazman store network, we produced a suite of print-only elements that captured the warmth and character of the hero activation in a scalable format. This approach delivered a cost-effective solution that maintained strong brand consistency across all locations without compromising on impact.

The campaign is a testament to how the right blend of bespoke fabrication and print execution can deliver a premium retail experience at both a flagship and network level.

*Mannequins not supplied by Dressed by Dashing

What our clients say

Katrinas BurnsSheridan

Great execution iFit and Dashing team - looks stunning and a great engagement piece for our Rebel customers!! What’s most pleasing for Rebel and iFit is conversion rate and sales productivity!!!

Gary WilliamsRebel Sport

Jason TyrrellCountry Road Group

Crystal MelvanAustralia Post

Nic SalernoLuxottica

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R.M.Williams – London Flagship

Aline Winckler — Sun, 17 May 2026 23:38:23 +0000

R.M.Williams

London Flagship - Jermyn Street

Fixtures that tell a story.

When R.M.Williams opened their London flagship on Jermyn Street, globally renowned for shoemaking and tailoring tradition, they needed fixtures that could match the address. Dashing handcrafted a suite of bespoke timber frames, boot stands, drawer inserts and shadow boxes, each purpose-built to display special pieces from the R.M.Williams archive and showcase the brand’s unwavering commitment to craftsmanship.

A standout piece was the boot education drawer inserts, a tactile fixture that invites customers to open a drawer and discover the anatomy of an iconic R.M.Williams boot, revealing the layers of craft behind their made-to-last construction. Shadow boxes were used to highlight the precision and integrity of the brand’s leather accessories, while the overall fixture suite brought the heritage of the brand to life in one of the world’s most discerning retail environments.

*Photography courtesy of R.M.Williams

What our clients say

Katrinas BurnsSheridan

Great execution iFit and Dashing team - looks stunning and a great engagement piece for our Rebel customers!! What’s most pleasing for Rebel and iFit is conversion rate and sales productivity!!!

Gary WilliamsRebel Sport

Jason TyrrellCountry Road Group

Crystal MelvanAustralia Post

Nic SalernoLuxottica

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Mecca – Campaign Builder

Aline Winckler — Thu, 30 Apr 2026 05:30:45 +0000

Mecca

MECCA Campaign Builder

Discover how we revolutionised Mecca’s in-store execution with a bespoke version of our DashingX Campaign Builder.

In the fast-paced world of beauty retail, maintaining visual excellence across a vast network is a monumental task. For Mecca, we developed a bespoke version of our DashingX Campaign Builder, designed to bridge the gap between complex floor planning and physical execution.

By integrating directly with Mecca’s fixture management software, we’ve created a seamless pipeline that transforms raw data into store-ready signage. When layouts shift, or brands migrate to new fixtures, the system automatically adapts assets to the exact dimensions required – even managing the complex logic of display headers. Whether a header requires one or up to four specific logos, DashingX dynamically adjusts the layout and background colours, selecting the correct version to ensure perfect contrast and brand integrity.

This automated “Print Run” workflow represents a massive leap in operational efficiency. Once the data is imported to the DashingX portal, our system instantly generates custom artwork for every unique location. Each piece is printed in bulk and dispatched with specific fixture codes, allowing store teams to identify and install new signage in record time. This end-to-end automation streamlined the process for the VM and marketing teams, while generating significant cost savings in visual merchandising.

By digitising the workflow and removing the margin for human error, we’ve solved several critical retail challenges:

Cost Reduction: Eliminated the substantial monthly overhead previously spent on manual reprints and error corrections.

Network Compliance: Guarantees that every store displays the correct signage tailored to their specific floor plan.

Rapid Adaptability: Allows Mecca to pivot day-to-day campaigns quickly, moving brands between fixtures while ensuring signage fits the new space perfectly.

Operational Speed: Massive time savings for head office and store staff through automated artwork generation and easy-to-install kits.

“This project marks a step forward in how we deliver a more connected, scalable, and personalised in-store experience — elevating brand expression while simplifying how we operate at scale.

From the outset, the experience has been seamless. We’ve reimagined what was historically a complex and fragmented process into a more connected, end-to-end approach — from creation through to in-store execution and ongoing management — enabling greater consistency and efficiency at scale.

What’s particularly powerful is how this simplicity unlocks a more elevated and tailored brand expression. As store environments evolve, signage adapts seamlessly — ensuring every detail is considered and resolved with precision, while enabling more bespoke, category-led moments across the network.

This is where simplification and personalisation come together — removing friction behind the scenes so we can be more intentional and expressive in what the customer sees. It enables a more cohesive 360 experience, ensuring our in-store execution aligns seamlessly with broader campaign and digital touchpoints.

Importantly, the impact extends beyond creation. A more streamlined and intuitive approach to implementation has made it easier for teams to execute consistently in store, while simplifying ongoing management.

Ultimately, this work strengthens our ability to deliver a distinct MECCA point of view at scale — balancing operational efficiency with elevated, brand-led storytelling”

Megan Mantell

Senior Visual Merchandising Specialist

What our clients say

Katrinas BurnsSheridan

Great execution iFit and Dashing team - looks stunning and a great engagement piece for our Rebel customers!! What’s most pleasing for Rebel and iFit is conversion rate and sales productivity!!!

Gary WilliamsRebel Sport

Jason TyrrellCountry Road Group

Crystal MelvanAustralia Post

Nic SalernoLuxottica

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JULY – Sydney Airport Pop-Up

Aline Winckler — Tue, 21 Apr 2026 02:15:41 +0000

JULY

JULY - Sydney Airport Pop-Up

Ready for Takeoff

Play Video about JULY - Sydney Airport Pop-Up

To celebrate the golden age of travel, we partnered with July to design, build, and install a bespoke six-month activation within Sydney Airport’s International Terminal. Drawing inspiration from 20th-century travel posters and the iconic beach club culture of the time on the Australian coast, the pop-up features a warm, buttery colour palette that captures the essence of a perpetual summer. Every material was deliberately selected to align with July’s brand aesthetic, creating an inviting environment that entices travellers to explore the collection while navigating the bustling terminal.

The 22.2-square-meter site was engineered to balance form and function, utilising a minimalistic design language that ensures the product remains the hero of the space. Dashing Group maximised the available footprint to create a high-impact visual presence that remained fully compliant with airport regulations. To ensure operational efficiency, the structure is fully powered and features a lockable design, allowing for a seamless daily setup and pack-down process for the duration of the residency.

The activation prioritises an inclusive brand experience by offering a “fun” moment for every passenger, regardless of their intent to purchase. This engagement is anchored by an interactive photo moment powered by July’s AI technology, seamlessly integrated into the environment. Travellers were invited to choose a dream destination and take a photo, with the AI instantly placing them within their selected city landscape. Once the digital journey was complete, users could print their personalised photo on-site, providing them with a unique physical keepsake to carry on their trip.

What our clients say

Katrinas BurnsSheridan

Great execution iFit and Dashing team - looks stunning and a great engagement piece for our Rebel customers!! What’s most pleasing for Rebel and iFit is conversion rate and sales productivity!!!

Gary WilliamsRebel Sport

Jason TyrrellCountry Road Group

Crystal MelvanAustralia Post

Nic SalernoLuxottica

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ECQ Outlet Launch Activation

Aline Winckler — Tue, 14 Apr 2026 04:26:53 +0000

Frasers Property

ECQ Outlet Launch Activation

Going Big For a Great Deal More

Play Video about ECQ Outlet Launch Activation

Dashing was tasked with delivering a launch experience that celebrated ECQ Outlet as the region’s definitive retail hub. The challenge was to bring the brand promise to life for the four-day launch event by creating a destination that delivers quality brands and experiences. This needed to be designed around how the community lives, shops, and connects, all without breaking the budget.

The Insight

To ensure the event resonated deeply with the core audience, Dashing partnered with a consumer research platform to test our activation concept with over 400 consumers. Research revealed that while shoppers associate outlets with “good value for money”, they also desire more engaging, immersive experiences.

This allowed us to shift the creative narrative from a purely price-led offering to “aspirational value”. The data proved that shoppers were highly motivated by the promise of “a fun day out” and “interesting experiences”, allowing us to elevate the environment without compromising the value proposition.

The Solution

To stand out, we went big. We developed a visual metaphor for ECQ’s promise of ‘For a great deal more’. The “Go Big!” concept delivered Big Theatrics, Big Value, and Big Experiences across four distinct activation zones that spoke to key offerings across the precinct:

Grand Entry Moment: Shoppers were greeted by a towering 2.7m tall 3D ‘Go Big’ Tote Bag installation, acting as a primary wayfinding beacon and unmissable photo moment. A nearby ‘Scan & Explore’ standee unlocked a curated digital teaser page and served as a collection point for exclusive ECQ Tote Bags for launch day visitors.

Discover Experience (Fashion Zone): Featuring a 2m tall oversized swing-tag , this zone invited shoppers to step up and ‘spin-to-win’ on a carnival-style wheel. This transformed a playful interaction into a big reward, dispensing instant win vouchers.

Play Experience (Active Zone): We executed a playful takeover of the ECQ basketball court with the ‘Big Hoops’ challenge. Players had 90 seconds to sink baskets and beat the buzzer for tiered rewards, alongside a massive 1.7m oversized basketball half-sphere photo moment to capture the winning moment.

Relax Experience (Dining Zone): The ‘Big Chill’ zone offered visitors a place to reset. By scanning a QR code and signing up for ECQ Rewards, shoppers unlocked free treats from a custom-wrapped ice block cart. The zone was complete with a custom photo booth featuring oversized ice block props to snap, print, and share. We kept the launch party going in the Outdoor ECQ Social zone, delivering a branded DJ booth and staggered entertainment throughout the launch.

The Result

The “Go Big” activation successfully redefined the traditional outlet model by prioritising fun and immersive experiences over pure discounting. By delivering on the promise of aspirational value, we transformed a standard retail opening into a highly engaging day out. This experience-led approach cut through the noise to build massive awareness and drive immediate foot traffic for the precinct’s new retailers.

What our clients say

Katrinas BurnsSheridan

Great execution iFit and Dashing team - looks stunning and a great engagement piece for our Rebel customers!! What’s most pleasing for Rebel and iFit is conversion rate and sales productivity!!!

Gary WilliamsRebel Sport

Jason TyrrellCountry Road Group

Crystal MelvanAustralia Post

Nic SalernoLuxottica

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Tommy Hilfiger – Formula 1

Aline Winckler — Mon, 30 Mar 2026 00:10:39 +0000

PVH Brands

Tommy Hilfiger - Formula 1

Speed. Style. Legacy.

We partnered with PVH Brands to showcase the Tommy Hilfiger exclusive apparel collaboration with the Cadillac Formula 1 Team. Featuring jackets, hoodies, and polos, the collection fuses classic American heritage with the performance-driven world of the Grand Prix.

Guided by global creative direction, we managed the end-to-end production of fixtures, print assets, bespoke store windows, and modular in-store pop-ups, ensuring premium, high-impact installations that bring the speed and spirit of F1 into retail spaces.

The campaign was rolled out across key destinations, including the brand stores at Melbourne Emporium, Chadstone and Sydney Westfield and activations at Myer and David Jones, creating a powerful retail statement for the Cadillac Formula 1 Team.

*Mannequins not provided by Dressed by Dashing.

What our clients say

Katrinas BurnsSheridan

Great execution iFit and Dashing team - looks stunning and a great engagement piece for our Rebel customers!! What’s most pleasing for Rebel and iFit is conversion rate and sales productivity!!!

Gary WilliamsRebel Sport

Jason TyrrellCountry Road Group

Crystal MelvanAustralia Post

Nic SalernoLuxottica

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The post Tommy Hilfiger – Formula 1 appeared first on Dashing Group.