Starting from the ground up, we collaborated with the iFIT team to plan and execute every detail of the showroom. This included constructing laminated wall flats, custom-built walls, a striking LED-lit entrance feature, and a full kitchen refurbishment. We also supplied and installed TV screens, aluminium frames, and impactful signage, both interior and exterior. A bespoke desk was added to welcome clients at the start of their journey.

Staying true to the campaign’s adventurous spirit, we carefully sourced real, organic elements including natural tree logs, rocks, moss, sand, and grass to create a truly immersive and textural experience. 

We ensured to push beyond the limits, embodying the precision and innovation of the sport. We were tasked with adapting global designs with striking in-store prints, fabrics and display elements.

Seeking to increase visibility and enhance the perception of size, developed 3D renders and reviewed the stores layout. The project removed columns that separated wall bays and increased the perspective illusion. We created more inviting environments, particularly for the female shopper, utilising a warmer grey-washed concrete look and feel.

Designed to reflect the energy of the sport, the activation captured both the technical excellence of the Ubersonic 5 and adidas’ commitment to pushing the boundaries.