Sports Archives - Dashing Group https://dashinggroup.com.au/folio_categories/sports/ With expertise in strategy & design, we reimagine brands and design breakthrough experiences to help businesses make meaningful connections with people, wherever they are. Fri, 18 Sep 2026 01:32:07 +0000 en-AU hourly 1 https://wordpress.org/?v=6.2.11 https://dashinggroup.com.au/wp-content/uploads/2022/02/cropped-dashing-favicon-32x32.png Sports Archives - Dashing Group https://dashinggroup.com.au/folio_categories/sports/ 32 32 Wilson – NFL Pop-Up https://dashinggroup.com.au/dashing-folio/wilson-nfl-pop-up/ Fri, 18 Sep 2026 00:34:46 +0000 https://dashinggroup.com.au/?post_type=dashing-folio&p=21063 Dashing brought Wilson's first Australian NFL pop-up to life at Melbourne Park, signage, photo moments, and custom gear drew crowds all weekend.

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Wilson

Wilson NFL Pop-up

From concept to kickoff at the Wilson’s first-ever football activation in Australia. 

Wilson NFL Pop-Up

Ahead of the NFL game in Melbourne, Dashing partnered with Wilson to launch a fully branded pop-up experience at Melbourne Park, giving local fans a taste of American football culture. The activation brought Wilson’s iconic branding to life through eye-catching entrance signage, an impactful photo moment, and a customisation station where fans could personalise their own Wilson gear on-site – all designed to turn a retail space into a genuine fan destination.

Wilson NFL Pop-Up
Wilson NFL Pop-Up
Wilson NFL Pop-Up

From concept through to install, we led every stage of the build: design, fabrication, and production, right down to sourcing the photo booth and claw machine that added a playful, high-engagement moment for visitors. Branded by Dashing rounded out the experience at the customisation station, supplying custom badges and on-site heat press for personalised merchandise.

Wilson NFL Pop-Up

The result was a seamless, end-to-end activation, with lines out the door all weekend long!

Wilson NFL Pop-Up
Wilson NFL Pop-Up
Wilson NFL Pop-Up
Wilson NFL Pop-Up
Wilson NFL Pop-Up
Wilson NFL Pop-Up
Wilson NFL Pop-Up
Wilson NFL Pop-Up

What our clients say

Great team, personable service. No job is too big or too small, and is always delivered on time and to your brief. It's hard to find suppliers that really care and give everything 110% but these guys do. If they get it wrong, they will do what it takes to get it right, one of my preferred suppliers within Australia
Katrinas BurnsSheridan
Katrinas Burns
Great execution iFit and Dashing team - looks stunning and a great engagement piece for our Rebel customers!! What’s most pleasing for Rebel and iFit is conversion rate and sales productivity!!!
Gary WilliamsRebel Sport
Gary Williams
Dashing have grown from being a print provider to an overall service provider. From 2 dimensional print to 3 dimensional display. Supporting with creative inception and solutions to production and installation. We enjoy the partnership and experience of the Dashing Team
Jason TyrrellCountry Road Group
Jason Tyrrell
We’ve worked with Dashing on a number of projects. They’ve really taken the time to understand the complexity of our retail footprint and needs as a business. They have an attentive approach and we’ve leaned on their skill on all angles from creative development, production, and bump in. Dashing never cease to amaze me, diving headfirst into bringing innovative ideas to the table and turning them into award winning in-store activations.
Crystal MelvanAustralia Post
Crystal Melvan
Troy and the Dashing team are the perfect match for Luxottica. With our ever-changing Campaigns and fast paced environment, the team are always on hand and ready. Dashing for me has been the biggest support system and strength to our business. I recommend them to any retailer looking for small- or large-scale print, project management, design work and account management. The possibilities are always endless with Dashing
Nic SalernoLuxottica
Nic Salerno
Share
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]]> Rebel Sport – NFL Activations https://dashinggroup.com.au/dashing-folio/rebel-sport-nfl-activations/ Tue, 15 Sep 2026 01:55:56 +0000 https://dashinggroup.com.au/?post_type=dashing-folio&p=21040 Ahead of the 2026 NFL Melbourne Game, Dashing had the opportunity to bring the Rebel x NFL campaign to life across Emporium Melbourne.

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Rebel Sport

Rebel Sport - NFL 2026 Activation

Bringing the American Football energy to Emporium Melbourne
More like this
Play Video about Rebel Sport - NFL Activation
Ahead of the 2026 NFL Melbourne Game, Dashing transformed the Rebel stores to spotlight team merch and turned the Emporium centre entrance into an immersive fan experience. Visitors could test their vertical jump and reaction time at an interactive pop-up, alongside a full suite of in-store POS, including directional decals and licence space takeovers.
Rebel Sport - NFL Activation
Rebel Sport - NFL Activation
From concept through to install, Dashing led the design, technical development, production, and artwork rollout. Managing the timeline and multiple moving parts, the team delivered a high-impact retail experience that engaged fans and drove footfall in the lead-up to one of Melbourne’s biggest sporting events. The activation was a huge success, with over 1,600 entries into the competition.
Rebel Sport - NFL Activation
Rebel Sport - NFL Activation
Rebel Sport - NFL Activation
Rebel Sport - NFL Activation
Rebel Sport - NFL Activation
Rebel Sport - NFL Activation
Rebel Sport - NFL Activation
Rebel Sport - NFL Activation

*Mannequins not supplied by Dashing

What our clients say

Great team, personable service. No job is too big or too small, and is always delivered on time and to your brief. It's hard to find suppliers that really care and give everything 110% but these guys do. If they get it wrong, they will do what it takes to get it right, one of my preferred suppliers within Australia
Katrinas BurnsSheridan
Katrinas Burns
Great execution iFit and Dashing team - looks stunning and a great engagement piece for our Rebel customers!! What’s most pleasing for Rebel and iFit is conversion rate and sales productivity!!!
Gary WilliamsRebel Sport
Gary Williams
Dashing have grown from being a print provider to an overall service provider. From 2 dimensional print to 3 dimensional display. Supporting with creative inception and solutions to production and installation. We enjoy the partnership and experience of the Dashing Team
Jason TyrrellCountry Road Group
Jason Tyrrell
We’ve worked with Dashing on a number of projects. They’ve really taken the time to understand the complexity of our retail footprint and needs as a business. They have an attentive approach and we’ve leaned on their skill on all angles from creative development, production, and bump in. Dashing never cease to amaze me, diving headfirst into bringing innovative ideas to the table and turning them into award winning in-store activations.
Crystal MelvanAustralia Post
Crystal Melvan
Troy and the Dashing team are the perfect match for Luxottica. With our ever-changing Campaigns and fast paced environment, the team are always on hand and ready. Dashing for me has been the biggest support system and strength to our business. I recommend them to any retailer looking for small- or large-scale print, project management, design work and account management. The possibilities are always endless with Dashing
Nic SalernoLuxottica
Nic Salerno
Share
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]]> Brooks Hyperion House Sydney https://dashinggroup.com.au/dashing-folio/brooks-hyperion-house-sydney/ Thu, 10 Sep 2026 06:29:00 +0000 https://dashinggroup.com.au/?post_type=dashing-folio&p=21019 Brooks came to us with a brief inspired by their Hyperion House activations at the Boston and London Marathons, looking to bring that same energy to Australia ahead of the 2026 Sydney Marathon.

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Brooks

Brooks Hyperion House Sydney

Sydney, you shined.
Brooks Hyperion House Sydney
Brooks came to us with a brief inspired by their Hyperion House activations at the Boston and London Marathons, looking to bring that same energy to Australia ahead of the 2026 Sydney Marathon. The task was to take a global brand platform and reimagine it for the local market, landing as a six-day pop-up inside the Australian National Maritime Museum on Darling Harbour.
Brooks Hyperion House Sydney
Brooks Hyperion House Sydney
Dashing designed and produced the entire space from the ground up. That meant everything from branded window decals, a spin-and-win wheel, and a fully dressed bar area, through to custom plinths, tables and chairs, an iridescent photo-moment mirror wall, a shrouded screen display, a 3D Brooks logo, and branded signage throughout.
Brooks Hyperion House Sydney

Inside, a dedicated personalisation station let runners customise their gear, creating a true “Your Time to Shine” experience for the community. Outside, we extended the experience with branded umbrellas, deck furniture, and an outdoor activation zone, including mesh display panels with iridescent lettering.

Brooks Hyperion House Sydney
Brooks Hyperion House Sydney
The result was a distinctive, fully branded home base that gave Sydney’s runners a place to shake out nerves, test product, and soak up race-week energy in the days before the marathon.
Brooks Hyperion House Sydney
Brooks Hyperion House Sydney
Brooks Hyperion House Sydney

What our clients say

Great team, personable service. No job is too big or too small, and is always delivered on time and to your brief. It's hard to find suppliers that really care and give everything 110% but these guys do. If they get it wrong, they will do what it takes to get it right, one of my preferred suppliers within Australia
Katrinas BurnsSheridan
Katrinas Burns
Great execution iFit and Dashing team - looks stunning and a great engagement piece for our Rebel customers!! What’s most pleasing for Rebel and iFit is conversion rate and sales productivity!!!
Gary WilliamsRebel Sport
Gary Williams
Dashing have grown from being a print provider to an overall service provider. From 2 dimensional print to 3 dimensional display. Supporting with creative inception and solutions to production and installation. We enjoy the partnership and experience of the Dashing Team
Jason TyrrellCountry Road Group
Jason Tyrrell
We’ve worked with Dashing on a number of projects. They’ve really taken the time to understand the complexity of our retail footprint and needs as a business. They have an attentive approach and we’ve leaned on their skill on all angles from creative development, production, and bump in. Dashing never cease to amaze me, diving headfirst into bringing innovative ideas to the table and turning them into award winning in-store activations.
Crystal MelvanAustralia Post
Crystal Melvan
Troy and the Dashing team are the perfect match for Luxottica. With our ever-changing Campaigns and fast paced environment, the team are always on hand and ready. Dashing for me has been the biggest support system and strength to our business. I recommend them to any retailer looking for small- or large-scale print, project management, design work and account management. The possibilities are always endless with Dashing
Nic SalernoLuxottica
Nic Salerno
Share
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]]> lululemon – Prepare for your best race yet https://dashinggroup.com.au/dashing-folio/lululemon-prepare-for-your-best-race-yet/ Tue, 07 Jul 2026 05:43:58 +0000 https://dashinggroup.com.au/?post_type=dashing-folio&p=20918 To launch lululemon's “Prepare for your best race yet” campaign, Dashing brought the intensity of a fitness competition straight into the store, with a custom oversized kettlebell, lighboxes and bespoke plinths.

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lululemon

Prepare for your best race yet

From the start line to the shopfront.
lululemon - Prepare for your best race yet
To launch lululemon’s “Prepare for your best race yet” campaign, Dashing brought the intensity of a fitness competition straight into the store.
lululemon - Prepare for your best race yet
lululemon - Prepare for your best race yet
We built a custom oversized kettlebell as the hero piece for lululemon’s Sydney flagships, Brookfield Place and Sydney Westfield. Paired with campaign lightboxes, wrapped plinths, custom platforms and VCLs, the windows turned heads and set the tone for race day at Sydney Olympic Park.
lululemon - Prepare for your best race yet
lululemon - Prepare for your best race yet
Community has always been central to lululemon. Training, effort and experience come together as one, and this activation brought that spirit to life on the retail floor.
lululemon - Prepare for your best race yet
lululemon - Prepare for your best race yet

*Mannequins not supplied by Dressed by Dashing.

What our clients say

Great team, personable service. No job is too big or too small, and is always delivered on time and to your brief. It's hard to find suppliers that really care and give everything 110% but these guys do. If they get it wrong, they will do what it takes to get it right, one of my preferred suppliers within Australia
Katrinas BurnsSheridan
Katrinas Burns
Great execution iFit and Dashing team - looks stunning and a great engagement piece for our Rebel customers!! What’s most pleasing for Rebel and iFit is conversion rate and sales productivity!!!
Gary WilliamsRebel Sport
Gary Williams
Dashing have grown from being a print provider to an overall service provider. From 2 dimensional print to 3 dimensional display. Supporting with creative inception and solutions to production and installation. We enjoy the partnership and experience of the Dashing Team
Jason TyrrellCountry Road Group
Jason Tyrrell
We’ve worked with Dashing on a number of projects. They’ve really taken the time to understand the complexity of our retail footprint and needs as a business. They have an attentive approach and we’ve leaned on their skill on all angles from creative development, production, and bump in. Dashing never cease to amaze me, diving headfirst into bringing innovative ideas to the table and turning them into award winning in-store activations.
Crystal MelvanAustralia Post
Crystal Melvan
Troy and the Dashing team are the perfect match for Luxottica. With our ever-changing Campaigns and fast paced environment, the team are always on hand and ready. Dashing for me has been the biggest support system and strength to our business. I recommend them to any retailer looking for small- or large-scale print, project management, design work and account management. The possibilities are always endless with Dashing
Nic SalernoLuxottica
Nic Salerno
Share
Get in touch
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]]> ON – Real Energy https://dashinggroup.com.au/dashing-folio/on-real-energy/ Tue, 07 Apr 2026 00:58:25 +0000 https://dashinggroup.com.au/?post_type=dashing-folio&p=20640 We brought Real Energy to Emporium Melbourne, working with On to translate their vision into a high-impact local execution to launch their Cloudmonster 3.

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ON

On - Real Energy

Global Vision, Local Execution.
On Cloudmonster 3
We worked with On to deliver their run build campaign, carefully adapting production specifications from global guidelines to ensure a seamless local execution at Emporium Melbourne to launch their Cloudmonster 3.
On Cloudmonster 3
On Cloudmonster 3
For the Real Energy activation, we delivered a dynamic in-store experience featuring custom apparel displays, roll signage, and high-fidelity print items. A major highlight of the installation was the bespoke plinths, which brought a tangible energy to the store. These were produced and installed locally by our team to ensure they met every technical requirement. The 3D elements were further enhanced by custom shoe risers and the addition of a lightbox suspended by a bespoke chain, aligned with the brand’s premium aesthetics.
On Cloudmonster 3
On Cloudmonster 3
On Cloudmonster 3
At every stage, quality was non-negotiable. The result is a bold, high-impact space that reflects On’s global vision through a premium local execution. By managing everything from the technical 3D builds to the final print finishes, we ensured a cohesive environment that truly delivers for the brand.
On Cloudmonster 3
On Cloudmonster 3
*Mannequins not provided by Dressed by Dashing.

What our clients say

Great team, personable service. No job is too big or too small, and is always delivered on time and to your brief. It's hard to find suppliers that really care and give everything 110% but these guys do. If they get it wrong, they will do what it takes to get it right, one of my preferred suppliers within Australia
Katrinas BurnsSheridan
Katrinas Burns
Great execution iFit and Dashing team - looks stunning and a great engagement piece for our Rebel customers!! What’s most pleasing for Rebel and iFit is conversion rate and sales productivity!!!
Gary WilliamsRebel Sport
Gary Williams
Dashing have grown from being a print provider to an overall service provider. From 2 dimensional print to 3 dimensional display. Supporting with creative inception and solutions to production and installation. We enjoy the partnership and experience of the Dashing Team
Jason TyrrellCountry Road Group
Jason Tyrrell
We’ve worked with Dashing on a number of projects. They’ve really taken the time to understand the complexity of our retail footprint and needs as a business. They have an attentive approach and we’ve leaned on their skill on all angles from creative development, production, and bump in. Dashing never cease to amaze me, diving headfirst into bringing innovative ideas to the table and turning them into award winning in-store activations.
Crystal MelvanAustralia Post
Crystal Melvan
Troy and the Dashing team are the perfect match for Luxottica. With our ever-changing Campaigns and fast paced environment, the team are always on hand and ready. Dashing for me has been the biggest support system and strength to our business. I recommend them to any retailer looking for small- or large-scale print, project management, design work and account management. The possibilities are always endless with Dashing
Nic SalernoLuxottica
Nic Salerno
Share
Get in touch
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]]> LSKD – Gifting Club 2025 https://dashinggroup.com.au/dashing-folio/lskd-gifting-club-2025/ Mon, 05 Jan 2026 03:44:27 +0000 https://dashinggroup.com.au/?post_type=dashing-folio&p=20118 We teamed up with LSKD for their 2025 Christmas Gifting Club campaign, rolling it out across all 28 stores.

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LSKD

  

LSKD - Gifting Club

Redefining Festive, One Rep at a Time

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Play Video

We recently delivered LSKD’s 2025 Christmas campaign Gifting Club across all 28 stores, injecting a bold, athletic twist into the festive season. The rollout featured custom weight-tree stands with hand-crafted mock weight plates, paired with a sleek acrylic display stand.

 

To amplify the campaign’s energetic, sport-inspired theme, we transformed weight plates into mini display plinths, added freestanding plinths throughout the stores, and installed hanging gym hoops that pushed the high-energy gym aesthetic into the windows and onto the retail floor.

The result was a fresh, dynamic, and distinctly LSKD take on Christmas  so well received that the team requested additional displays to roll out across even more locations.

*Mannequins not provided by Dashing*


What our clients say

Great team, personable service. No job is too big or too small, and is always delivered on time and to your brief. It's hard to find suppliers that really care and give everything 110% but these guys do. If they get it wrong, they will do what it takes to get it right, one of my preferred suppliers within Australia
Katrinas BurnsSheridan
Katrinas Burns
Great execution iFit and Dashing team - looks stunning and a great engagement piece for our Rebel customers!! What’s most pleasing for Rebel and iFit is conversion rate and sales productivity!!!
Gary WilliamsRebel Sport
Gary Williams
Dashing have grown from being a print provider to an overall service provider. From 2 dimensional print to 3 dimensional display. Supporting with creative inception and solutions to production and installation. We enjoy the partnership and experience of the Dashing Team
Jason TyrrellCountry Road Group
Jason Tyrrell
We’ve worked with Dashing on a number of projects. They’ve really taken the time to understand the complexity of our retail footprint and needs as a business. They have an attentive approach and we’ve leaned on their skill on all angles from creative development, production, and bump in. Dashing never cease to amaze me, diving headfirst into bringing innovative ideas to the table and turning them into award winning in-store activations.
Crystal MelvanAustralia Post
Crystal Melvan
Troy and the Dashing team are the perfect match for Luxottica. With our ever-changing Campaigns and fast paced environment, the team are always on hand and ready. Dashing for me has been the biggest support system and strength to our business. I recommend them to any retailer looking for small- or large-scale print, project management, design work and account management. The possibilities are always endless with Dashing
Nic SalernoLuxottica
Nic Salerno
Share
Get in touch
More like this
dashing
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© Copyright Dashing Group Pty Ltd. All rights reserved. Website by G Squared.

The post LSKD – Gifting Club 2025 appeared first on Dashing Group.

]]> Rebel Sport – Christmas 2025 https://dashinggroup.com.au/dashing-folio/rebel-sport-christmas-2025/ Thu, 20 Nov 2025 06:03:34 +0000 https://dashinggroup.com.au/?post_type=dashing-folio&p=19859 We brought Rebel’s Sport is a Gift campaign to life across 162 stores with bespoke red gift boxes and dedicated in-store gifting zones.

The post Rebel Sport – Christmas 2025 appeared first on Dashing Group.

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Rebel Sport

Rebel Christmas 2025

Unboxing the Transformative Power of Sport
Group

Brief us

Rebel Sport - Christmas 2025
Rebel briefed the Dashing team to bring their ‘Sport is a Gift’ campaign to life with a monochromatic and modern feel, rolling it out to their full network of 162 stores.
 
Our industrial design team crafted bespoke gift boxes that are stacked in store windows, creating depth and capturing the attention of passersby. Inspired by Rebel’s brand purpose, the campaign celebrates the transformative power of sport.
Rebel Sport - Christmas 2025
Rebel Sport - Christmas 2025
The striking red boxes, finished with ribbon details, were paired with window decals and price tags to draw shoppers inside. At top-tier stores, we transformed the Energy Zones into dedicated gifting areas, carrying the storytelling seamlessly from window to shop floor and supporting it with point-of-sale prints – all produced by our team to activate the campaign across Australia.
Rebel Sport - Christmas 2025
“For Christmas ’25, we wanted something non-traditional, a contemporary and dynamic concept that better reflected the energy of sport. Our brief to Dashing was simple: make it modern, versatile for a wide range of products, and make it red. What we received was more than a response to a brief, a concept thoughtfully tailored to our stores, our product offering, and our brand. A true testament to Dashing’s deep understanding of our business, built from years of successful partnership. No ask is ever too big or too small; Rachael and the incredible Dashing team genuinely feel like an extension of our Rebel family, and we couldn’t be more grateful”.
 
John Middleton-Coulter
Senior Visual Merchandising Manager at the Rebel Brand Experience Team
 

What our clients say

Great team, personable service. No job is too big or too small, and is always delivered on time and to your brief. It's hard to find suppliers that really care and give everything 110% but these guys do. If they get it wrong, they will do what it takes to get it right, one of my preferred suppliers within Australia
Katrinas BurnsSheridan
Katrinas Burns
Great execution iFit and Dashing team - looks stunning and a great engagement piece for our Rebel customers!! What’s most pleasing for Rebel and iFit is conversion rate and sales productivity!!!
Gary WilliamsRebel Sport
Gary Williams
Dashing have grown from being a print provider to an overall service provider. From 2 dimensional print to 3 dimensional display. Supporting with creative inception and solutions to production and installation. We enjoy the partnership and experience of the Dashing Team
Jason TyrrellCountry Road Group
Jason Tyrrell
We’ve worked with Dashing on a number of projects. They’ve really taken the time to understand the complexity of our retail footprint and needs as a business. They have an attentive approach and we’ve leaned on their skill on all angles from creative development, production, and bump in. Dashing never cease to amaze me, diving headfirst into bringing innovative ideas to the table and turning them into award winning in-store activations.
Crystal MelvanAustralia Post
Crystal Melvan
Troy and the Dashing team are the perfect match for Luxottica. With our ever-changing Campaigns and fast paced environment, the team are always on hand and ready. Dashing for me has been the biggest support system and strength to our business. I recommend them to any retailer looking for small- or large-scale print, project management, design work and account management. The possibilities are always endless with Dashing
Nic SalernoLuxottica
Nic Salerno
Share
Get in touch
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The post Rebel Sport – Christmas 2025 appeared first on Dashing Group.

]]> ASICS x CCC – Locker Room https://dashinggroup.com.au/dashing-folio/asics-locker-room/ Tue, 29 Jul 2025 05:19:03 +0000 https://dashinggroup.com.au/?post_type=dashing-folio&p=19292 The 2025 British & Irish Lions Tour is a landmark moment, not just on the pitch, but in-store. For the first time ever, Canterbury (Lions) and Asics (Wallabies) go head-to-head inside Rebel’s Energy Zone: becoming a high-stakes arena of loyalty, pride and glory.

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ASICS

ASICS x CCC - Locker Room

Rivalry. History. Glory

More like this
Play Video

The 2025 British & Irish Lions Tour is a landmark moment, not just on the pitch, but in-store. For the first time ever, Canterbury (Lions) and Asics (Wallabies) go head-to-head inside Rebel’s Energy Zone: becoming a high-stakes arena of loyalty, pride and glory.

Our Approach
We transformed Rebel’s Energy Zones into a locker room-inspired battleground, tapping into rugby’s tribal intensity and fan loyalty. Split down the middle, the space came alive with 360° shoppable lockers, colour-blocked zones, hero mannequins and interactive moments. From selfie benches to custom kits, every detail is designed to fuel fandom and drive conversion.

The Result
By taking fans behind the scenes, we turned shopping into a show of allegiance. This activation sparked footfall, social sharing and sales by turning passion into action. A clear Red vs. Gold divide kept brands balanced and bold, pulling fans straight into the locker room, where the rivalry begins.

*Mannequins not provided by Dressed by Dashing*

What our clients say

Great team, personable service. No job is too big or too small, and is always delivered on time and to your brief. It's hard to find suppliers that really care and give everything 110% but these guys do. If they get it wrong, they will do what it takes to get it right, one of my preferred suppliers within Australia
Katrinas BurnsSheridan
Katrinas Burns
Great execution iFit and Dashing team - looks stunning and a great engagement piece for our Rebel customers!! What’s most pleasing for Rebel and iFit is conversion rate and sales productivity!!!
Gary WilliamsRebel Sport
Gary Williams
Dashing have grown from being a print provider to an overall service provider. From 2 dimensional print to 3 dimensional display. Supporting with creative inception and solutions to production and installation. We enjoy the partnership and experience of the Dashing Team
Jason TyrrellCountry Road Group
Jason Tyrrell
We’ve worked with Dashing on a number of projects. They’ve really taken the time to understand the complexity of our retail footprint and needs as a business. They have an attentive approach and we’ve leaned on their skill on all angles from creative development, production, and bump in. Dashing never cease to amaze me, diving headfirst into bringing innovative ideas to the table and turning them into award winning in-store activations.
Crystal MelvanAustralia Post
Crystal Melvan
Troy and the Dashing team are the perfect match for Luxottica. With our ever-changing Campaigns and fast paced environment, the team are always on hand and ready. Dashing for me has been the biggest support system and strength to our business. I recommend them to any retailer looking for small- or large-scale print, project management, design work and account management. The possibilities are always endless with Dashing
Nic SalernoLuxottica
Nic Salerno
Share
Get in touch
More like this
dashing
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Sign up to our newsletter
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© Copyright Dashing Group Pty Ltd. All rights reserved. Website by G Squared.

The post ASICS x CCC – Locker Room appeared first on Dashing Group.

]]> iFIT – Showroom https://dashinggroup.com.au/dashing-folio/ifit-showroom/ Tue, 15 Jul 2025 04:28:12 +0000 https://dashinggroup.com.au/?post_type=dashing-folio&p=19262 We partnered with iFIT to design, produce and install their brand-new showroom in Seven Hills, an interactive space where clients can test products, shop, and experience the brand firsthand.

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iFIT

iFIT - Showroom

A permanent space for an immersive brand experience.

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iFIT engaged us to design, produce, and install their new permanent showroom in Seven Hills, developed in alignment with their global guidelines. The space was thoughtfully created to give clients the opportunity to test equipment, shop, and experience the brand with support from in-store experts.

iFIT - Showroom
iFIT - Showroom

Starting from the ground up, we collaborated with the iFIT team to plan and execute every detail of the showroom. This included constructing laminated wall flats, custom-built walls, a striking LED-lit entrance feature, and a full kitchen refurbishment. We also supplied and installed TV screens, aluminium frames, and impactful signage, both interior and exterior. A bespoke desk was added to welcome clients at the start of their journey.

iFIT - Showroom
iFIT - Showroom

The space is enhanced by dedicated launch zones showcasing key products, integrated digital screens, and informative graphics to support the customer experience. Dashing led the design, print production, and project management, while Project Station handled all joinery, acrylic fabrication and installation.

iFIT - Showroom
iFIT - Showroom
iFIT - Showroom

What our clients say

Great team, personable service. No job is too big or too small, and is always delivered on time and to your brief. It's hard to find suppliers that really care and give everything 110% but these guys do. If they get it wrong, they will do what it takes to get it right, one of my preferred suppliers within Australia
Katrinas BurnsSheridan
Katrinas Burns
Great execution iFit and Dashing team - looks stunning and a great engagement piece for our Rebel customers!! What’s most pleasing for Rebel and iFit is conversion rate and sales productivity!!!
Gary WilliamsRebel Sport
Gary Williams
Dashing have grown from being a print provider to an overall service provider. From 2 dimensional print to 3 dimensional display. Supporting with creative inception and solutions to production and installation. We enjoy the partnership and experience of the Dashing Team
Jason TyrrellCountry Road Group
Jason Tyrrell
We’ve worked with Dashing on a number of projects. They’ve really taken the time to understand the complexity of our retail footprint and needs as a business. They have an attentive approach and we’ve leaned on their skill on all angles from creative development, production, and bump in. Dashing never cease to amaze me, diving headfirst into bringing innovative ideas to the table and turning them into award winning in-store activations.
Crystal MelvanAustralia Post
Crystal Melvan
Troy and the Dashing team are the perfect match for Luxottica. With our ever-changing Campaigns and fast paced environment, the team are always on hand and ready. Dashing for me has been the biggest support system and strength to our business. I recommend them to any retailer looking for small- or large-scale print, project management, design work and account management. The possibilities are always endless with Dashing
Nic SalernoLuxottica
Nic Salerno
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The post iFIT – Showroom appeared first on Dashing Group.

]]> lululemon – Align No Line https://dashinggroup.com.au/dashing-folio/lululemon-align-no-line/ Wed, 18 Jun 2025 01:16:37 +0000 https://dashinggroup.com.au/?post_type=dashing-folio&p=19153 We worked closely with lululemon to execute their Align No Line campaign across key retail touch points in Australia and New Zealand.

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lululemon

lululemon - Align No Line

Sculpted for softness. Designed for movement.

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We worked closely with lululemon to execute their Align No Line campaign across key retail touchpoints in Australia and New Zealand. 

The rollout featured custom lightboxes, high-end print displays, and bespoke visual elements crafted to reflect the signature qualities of the Align collection.

At pinnacle locations Brookfield Place and Bondi Junction, we designed and built custom window flooring and entry zone risers using MDF and plywood, finished in micro-suede to create a sophisticated rippled platform effect. 

An etched logo adds the final detail, aligning with the global direction and delivering a refined, cohesive aesthetic.

*Mannequins not provided by Dressed by Dashing*

What our clients say

Great team, personable service. No job is too big or too small, and is always delivered on time and to your brief. It's hard to find suppliers that really care and give everything 110% but these guys do. If they get it wrong, they will do what it takes to get it right, one of my preferred suppliers within Australia
Katrinas BurnsSheridan
Katrinas Burns
Great execution iFit and Dashing team - looks stunning and a great engagement piece for our Rebel customers!! What’s most pleasing for Rebel and iFit is conversion rate and sales productivity!!!
Gary WilliamsRebel Sport
Gary Williams
Dashing have grown from being a print provider to an overall service provider. From 2 dimensional print to 3 dimensional display. Supporting with creative inception and solutions to production and installation. We enjoy the partnership and experience of the Dashing Team
Jason TyrrellCountry Road Group
Jason Tyrrell
We’ve worked with Dashing on a number of projects. They’ve really taken the time to understand the complexity of our retail footprint and needs as a business. They have an attentive approach and we’ve leaned on their skill on all angles from creative development, production, and bump in. Dashing never cease to amaze me, diving headfirst into bringing innovative ideas to the table and turning them into award winning in-store activations.
Crystal MelvanAustralia Post
Crystal Melvan
Troy and the Dashing team are the perfect match for Luxottica. With our ever-changing Campaigns and fast paced environment, the team are always on hand and ready. Dashing for me has been the biggest support system and strength to our business. I recommend them to any retailer looking for small- or large-scale print, project management, design work and account management. The possibilities are always endless with Dashing
Nic SalernoLuxottica
Nic Salerno
Share
Get in touch
More like this
dashing
Stay Dashing
Sign up to our newsletter
[contact-form-7]
Seen by Dashing

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Dashing Inspo

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Ig
Ln
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© Copyright Dashing Group Pty Ltd. All rights reserved. Website by G Squared.

The post lululemon – Align No Line appeared first on Dashing Group.

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