Williams Racing – Fan Zone

Williams Racing brought the Formula 1 thrill to the heart of Melbourne with an electrifying fan zone.

The interactive space in Federation Square allowed people to get close to a Williams Racing F1 show car, take the driver seat in racing simulators, explore the Championship history through legendary memorabilia, and buy limited edition merchandise.

PUMA – Phenomenal Pack Energy Zones

PUMA released their Phenomenal Pack, football boots made for players with big moves and even bigger personalities. Aiming to amplify the collection launch, the brand engaged us to create unique Energy Zones in twenty-two Rebel Sport stores throughout Australia.

Rebel Sport – Active Rewards

Rebel Sport launched its refreshed Active loyalty program, allowing members to earn points and access exclusive offers. Dashing worked with their team to review customers’ paths to purchase, aiming to elevate the VM experience by effectively communicating the benefits of the membership and encouraging people to sign up.

Rebel Sport – Adidas Lifeline featuring Mulga

Sports partnership with a purpose.

Rebel believes in the transformative power of sports to positively impact the mind, body, and life. In an effort to increase mental health awareness, the brand partnered with Adidas to raise funds for Lifeline, launching a six-piece capsule collection designed by the Australian artist Joel Moore, known as Mulga.

Brooks Ghost Max Running Zones

Stepping into comfort and protection.

Aiming to give meaning and define the Ghost MAX, Brooks challenged us to create running zones at Rebel Sport stores to effectively convey the quality and advantages of their new product, designed to offer customers MAX cushion and MAX protection.

Adidas Fixtures

Continuing our strong partnership with Adidas, we took their global creative direction to produce new store fixtures, and the outcome has been truly remarkable.

Asics – Premier Pack Football 2023

Asics Asics – Premier Pack Football 2023 Dominating the field with ASICS! More like this https://vimeo.com/manage/videos/829677285?embedded=false&source=vimeo_logo&owner=48483800 Drawing inspiration from the…

PUMA – Supercharge

PUMA PUMA – Supercharge It’s a goal for PUMA with the Supercharge pack! More like this https://vimeo.com/manage/videos/811867588 PUMA briefed us…

Adidas – Predator 23

Adidas Adidas – Predator 23 Developing a game-changing campaign for the 2023 Adidas Predator football shoes. More like this https://vimeo.com/800416187…

Kathmandu – Epiq Jacket

Kathmandu Kathmandu – Epiq Jacket Kathmandu engaged us to conceptualise, design and develop spaces within their new Highpoint flagship store…

Kathmandu – Mulga Displays

Kathmandu Kathmandu partnered with Sydney-based artist Mulga, creating a fun and stylish collection just in time for summer. More like…

Intro text 1
Intro text 2

Share Now