To launch lululemon’s “Prepare for your best race yet” campaign, Dashing brought the intensity of a fitness competition straight into the store, with a custom oversized kettlebell, lighboxes and bespoke plinths.
We brought Real Energy to Emporium Melbourne, working with On to translate their vision into a high-impact local execution to launch their Cloudmonster 3.
We teamed up with LSKD for their 2025 Christmas Gifting Club campaign, rolling it out across all 28 stores.
We brought Rebel’s Sport is a Gift campaign to life across 162 stores with bespoke red gift boxes and dedicated in-store gifting zones.
The 2025 British & Irish Lions Tour is a landmark moment, not just on the pitch, but in-store. For the first time ever, Canterbury (Lions) and Asics (Wallabies) go head-to-head inside Rebel’s Energy Zone: becoming a high-stakes arena of loyalty, pride and glory.
We partnered with iFIT to design, produce and install their brand-new showroom in Seven Hills, an interactive space where clients can test products, shop, and experience the brand firsthand.
We worked closely with lululemon to execute their Align No Line campaign across key retail touch points in Australia and New Zealand.
A seamless blend of storytelling and design, we partnered with Arc’teryx for their latest campaign, capturing the raw beauty of nature.
The Star Entertainment Group invited visitors to celebrate the Lunar New Year with delicious cuisine and unforgettable experiences.
Dashing partnered with 2XU to develop a complete store design for their space in Brighton and Chadstone, Melbourne.
We partnered with Adidas to bring the Ubersonic 5 campaign to life through a premium retail activation that embodies the intensity of tennis.
We teamed up with New Balance to transform key retail spaces at the AO Precinct, Melbourne Central Flagship, and Rebel stores.
We partnered with LSKD to develop a creative strategy that transformed their Pacific Fair Flagship launch into an immersive space, inspiring customers to “Get 1% Better Everyday.
We partnered with LSKD to develop a creative strategy that transformed their Pacific Fair Flagship launch into an immersive space, inspiring customers to “Get 1% Better Everyday.
Under Armour engaged us to refresh their brand house windows and in-store POS for their ‘Live in UA’ launch.
Lululemon launched their innovative shoe range down under and engaged us to deliver a cohesive store experience that introduces them as a leading running brand.
Williams Racing brought the Formula 1 thrill to the heart of Melbourne with an electrifying fan zone.
The interactive space in Federation Square allowed people to get close to a Williams Racing F1 show car, take the driver seat in racing simulators, explore the Championship history through legendary memorabilia, and buy limited edition merchandise.
Aiming to amplify the Asics Oasis Pack launch, we created unique Energy Zones in Rebel Sport stores throughout Australia.
PUMA released their Phenomenal Pack, football boots made for players with big moves and even bigger personalities. Aiming to amplify the collection launch, the brand engaged us to create unique Energy Zones in twenty-two Rebel Sport stores throughout Australia.
Rebel Sport launched its refreshed Active loyalty program, allowing members to earn points and access exclusive offers. Dashing worked with their team to review customers’ paths to purchase, aiming to elevate the VM experience by effectively communicating the benefits of the membership and encouraging people to sign up.
Sports partnership with a purpose.
Rebel believes in the transformative power of sports to positively impact the mind, body, and life. In an effort to increase mental health awareness, the brand partnered with Adidas to raise funds for Lifeline, launching a six-piece capsule collection designed by the Australian artist Joel Moore, known as Mulga.
Stepping into comfort and protection.
Aiming to give meaning and define the Ghost MAX, Brooks challenged us to create running zones at Rebel Sport stores to effectively convey the quality and advantages of their new product, designed to offer customers MAX cushion and MAX protection.
Continuing our strong partnership with Adidas, we took their global creative direction to produce new store fixtures, and the outcome has been truly remarkable.
Adidas Adidas – Play Until They Can’t Look Away Amplifying Adidas’ Women’s World Cup Campaign. More like this https://vimeo.com/854864320?share=copy Our…
Adidas Adidas – Home of Classics Adidas engaged us to create elevated window displays for the Hype DC flagship at…
Asics Rebel Sport – Asics Gel-Kayano 30 Zones Stability Reimagined. More like this We partnered with Asics to boost the…
Asics Gel-Kayano 30 Pop-Up Travelling in time to celebrate 30 years of the Asics Gel-Kayano running shoes! More like this…
PUMA PUMA – State of Origin Getting Origin ready with PUMA! More like this PUMA approached us to create eye-catching…
Asics Asics – Premier Pack Football 2023 Dominating the field with ASICS! More like this https://vimeo.com/manage/videos/829677285?embedded=false&source=vimeo_logo&owner=48483800 Drawing inspiration from the…
PUMA PUMA – Motorsport Activation Taking the fast lane with PUMA! More like this https://vimeo.com/823578753?share=copy PUMA came to us with…
Asics Asics – Nagino Campaign Inspiring Women to Move with Asics. More like this Asics approached us to create running…
New Balance New Balance – Pan Regional Conference Where sustainability meets functionality. More like this https://vimeo.com/820350465 We partnered with New…
Williams Racing Williams Racing – Grand Prix Fuel your need for speed with Williams Racing! More like this We partnered…
PUMA PUMA – Supercharge It’s a goal for PUMA with the Supercharge pack! More like this https://vimeo.com/manage/videos/811867588 PUMA briefed us…
2XU 2XU – Shop in Shop at Myer Finding the perfect fit & style with 2XU! More like this We…
Lululemon Lululemon – Proud & Present Spreading love with lululemon to celebrate Pride. More like this For the third year,…
Adidas Adidas – Predator 23 Developing a game-changing campaign for the 2023 Adidas Predator football shoes. More like this https://vimeo.com/800416187…
Asics Asics – Back to School 2023 Sharpen your pencils and get Back to School with Asics! More like this…
Rebel Sport Rebel Sport – Dunlop Aus Open We joined forces with Rebel Sport and Dunlop to elevate the launch…
Rebel Sport Rebel Sport – Back to School 2023 Rebel Sport approached us to activate their Back to School 2023…
Kathmandu Kathmandu – Epiq Jacket Kathmandu engaged us to conceptualise, design and develop spaces within their new Highpoint flagship store…
Rebel Sport Rebel Sport – Christmas 2022 Rebel Sport engaged us to elevate and bring to life their ‘Unwrap’ Christmas…
lululemon lululemon – Set Joy in Motion We teamed up with lululemon’s creative squad to ‘Set Joy in Motion’ in…
adidas adidas – Impossible is Nothing The adidas ‘Impossible is Nothing’ campaign celebrates the fun in football and the excitement…
NRL x Rebel NRL x Rebel – Penrith Panthers Leading up to the NRL Grand Final, we partnered with NRL…
lululemon lululemon – Mens Campaign lululemon engaged Dashing to design, produce and install sustainable windows and launch zones for their…
Everlast Everlast Unlock Your Power Energy Zones Everlast challenged us to create an outstanding energy zone at Rebel Sport stores…
New Balance New Balance at Rebel Sport Conference New Balance approached us to create an engaging and exciting space at…
New Balance New Balance Energy Zones at Rebel Sport Dashing collaborated with New Balance to develop appealing energy zones to…
adidas adidas – Manchester United Dashing, adidas and Rebel Sport collaboratively took over the Melbourne Central Rebel store, completely transforming…
Rebel Sport Rebel – Boobs and Booty Rebel Sport and The General Store approached Dashing with an opportunity to realise…
adidas adidas – Al Rihla World Cup adidas recently revealed the Al Rihla as the official match ball for the…
Rebel Sport Rebel Sport – AFL Energy Zone March marks the beginning of the AFL season, and fans around the…
2XU 2XU – Rebel Sport Innovation Zones 2XU has recently refreshed its look & feel and partnered with Dashing to…
PUMA PUMA Instinct Pack at Rebel Sport Lock in, drive them crazy! Dashing developed the concept, designed, produced, and installed…
adidas adidas – Predator Edge adidas Predator football boots are synonymous with footballing excellence and are a timeless icon of…
Under Armour Under Armour – Curry Campaign Under Armour’s partnered with NBA superstar Stephen Curry to launch their Curry Brand,…
iFIT iFIT – Shop-in-shop at Rebel Sport As a retail partner to both Rebel and iFIT brands, this was the…
Luxottica Oakley x Rebel – PRIZM Energy Zone Partnering with Luxottica South Pacific, Dashing worked from creative brief through design,…
Stylerunner Stylerunner Let’s Celebrate We partnered with Stylerunner, which is rapidly growing its physical retail presence across Australia, to execute…
Asics ASICS is one of the leaders in the world performance sports market, they approached Dashing to create a remarkable…
Kathmandu Kathmandu partnered with Sydney-based artist Mulga, creating a fun and stylish collection just in time for summer. More like…
Dashing took the Rebel Dreams Start Here message and produced the initial concept ideation, developing the narrative to incorporate in-store.
