Lancôme – Génifique Ultimate Pop-up
L’Oreal Lancôme team to bring their design and concept of the Génifique Ultimate spaceship to life.
Gazman’s Laundromat – Spring 2024
We partnered with Gazman to transform their Melbourne flagship into the brand’s “Laundromat & Ironing Service” for Spring 2024.
Rabanne – Million Gold for Her
Puig approached us to celebrate the release of the Rabanne Million Gold for Her with a unique window display at Myer Melbourne.
Sunglass Hut – Oliver Peoples – Roger Federer
High performance meets luxury in the Oliver Peoples and Roger Federer collection.
Beautifully designed by the EssilorLuxottica head office in Milan, Dashing brought to life their creation at SunglassHut Bourke St in Melbourne, using imported tennis balls to manufacture these exquisite plinths at our production facility.
MECCA Travel Retail Event Booth
We partnered with Mecca to create interactive Travel Retail Event Booths at the Airport Retail Commercial Forum.
Polo Ralph Lauren – World of Sport
David Jones launched their new credit card program, providing a curated shopping experience that opens a world of premium services to their clients.
We worked with their creative VM team to develop a collapsable lightweight set of unique card stacks designed driving interest in their latest offering.
R.M. Williams – Spring-Summer 24
To celebrate R.M.Williams’ legacy of iconic Australian craftsmanship, we worked together to design a window that takes inspiration from the timber boot racks used at their legendary Adelaide workshop since the 1940s.
David Jones – Credit Card Launch
David Jones launched their new credit card program, providing a curated shopping experience that opens a world of premium services to their clients.
We worked with their creative VM team to develop a collapsable lightweight set of unique card stacks designed driving interest in their latest offering.
MECCA – Skin PR Event
MECCA approached us to bring their PR event to life, promoting a range of exclusive skin products. When entering the room, guests were engaged in a MECCA-inspired theatre experience, where bold colours dance alongside contemporary neutrals.
Prada – David Jones Window
EssilorLuxottica approached us to help elevate their Prada range locally, tasking us with adapting their global concept for a high-visibility window takeover at the David Jones flagship in Sydney.
Gazman – Winter Campaign 2024
Gazman launched its Winter campaign with a mission to brighten up the season, showcasing stunning imagery from the Cradle Mountains in Tasmania. They turned to us to bring this breathtaking landscape to life in their window displays and in-store zones.
Sportscraft – Woolmark Campaign 2024
Sportscraft engaged us to celebrate six decades of partnership with The Woolmark Company through captivating window takeovers at David Jones flagships in Sydney and Melbourne.
R.M. Williams – The Great Outdoors
We’re excited to share our latest project with R.M. Williams and celebrate the launch of their new seasonal campaign, ‘The Great Outdoors’.
Lululemon – Footwear Launch & All Gender Run
Lululemon launched their innovative shoe range down under and engaged us to deliver a cohesive store experience that introduces them as a leading running brand.
Regent Seven Seas Cruises – David Jones Activation
Regent Seven Seas Cruises has joined forces with us to help promote their new Grandeur™ prestigious ship at the David Jones flagship in Sydney. Together, we ignited the spotlight on the brand, captivating high-value shoppers with an unforgettable showcase.
Just Jeans – Life in Denim
Just Jeans approached us to create a remarkable Life in Denim takeover at their iconic Chadstone store.
R.M. Williams – Autumn-Winter
Dashing developed a display that showcased the craftsmanship behind R.M. Williams’s leather goods for their autumn-winter campaign.
PUMA – Phenomenal Pack Energy Zones
PUMA released their Phenomenal Pack, football boots made for players with big moves and even bigger personalities. Aiming to amplify the collection launch, the brand engaged us to create unique Energy Zones in twenty-two Rebel Sport stores throughout Australia.
R.M. Williams – Global Flagship
Dashing partnered with R.M. Williams to bring their global flagship to life at George Street in the heart of Sydney.
R.M. Williams – Gifting Windows and Pop-up
Dashing partnered with R.M. Williams to activate their holiday campaign through bespoke gifting windows and eye-catching pop-ups.
Tommy Hilfiger – Holiday Campaign
Dashing partnered with Tommy Hilfiger to activate their holiday campaign through bespoke windows in Australia and New Zealand.
LUSHiverse – Holiday Campaign
Dan Murphy’s unveils a taste of luxury in the heart of Sydney
The drinks retailer approached us to produce sophisticated elements to compose the store displays and highlight the luxurious aesthetic. We used superior materials like marble, black nickel, black matte scallop edging, and leather to contribute to a classy atmosphere and enhance the customer experience.
Lululemon Holiday
Lululemon engaged us to translate their global holiday campaign to local market activations across Australia and New Zealand, bringing metallic vibes to the festive season.
David Jones – Santa’s Workshop of Wonder
Acclaimed as The Home of Christmas since 1838, this year, we celebrate 185 Christmases with David Jones!
David Jones – Christmas Shop 2023
Acclaimed as The Home of Christmas since 1838, this year, we celebrate 185 Christmases with David Jones!
Rebel Sport – Active Rewards
Rebel Sport launched its refreshed Active loyalty program, allowing members to earn points and access exclusive offers. Dashing worked with their team to review customers’ paths to purchase, aiming to elevate the VM experience by effectively communicating the benefits of the membership and encouraging people to sign up.
Bonds – Gift Comfy
The 2023 Bonds Christmas campaign digs into our family albums to tell a heartwarming story and remind people why they love the brand, encouraging customers to gift comfort this season.
Dashing developed a three-phase concept that ties in with the brief, crafting a 3D theatre experience filled with photo frames, handwritten notes and gifting paper. Exploring various options, our team tinkered with the stacked polaroid frame, experimenting with different stocks until it achieved the ideal balance of sturdiness and charm as the window centrepiece.
Sunglass Hut Summer
Dashing brought the Summer heat to the Sunglass Hut Bourke St Flagship in Melbourne.
Brooks Ghost Max Running Zones
Stepping into comfort and protection.
Aiming to give meaning and define the Ghost MAX, Brooks challenged us to create running zones at Rebel Sport stores to effectively convey the quality and advantages of their new product, designed to offer customers MAX cushion and MAX protection.
R.M. Williams – St. Georges Terrace Store Opening
We supported R.M. Williams on the opening of the St Georges Terrace store in Perth, celebrating the Australian craft.
New Balance – New Store Bondi
New Balance landed a new concept store in Westfield Bondi Junction, bringing the global UCC retail marketing plan to Sydney.
lululemon – Spring 2023 Casual Collection
We collaborated with lululemon to embrace their global vision and breathe life into window and in-store displays, introducing their Spring 2023 Casual Collection.
The Athlete’s Foot – Kids Shop in Shop
In collaboration with Platypus, Dashing aimed to make the global launch of the classic VANS Knu Skool big and bold!
The concept development was elevated through the design accents that the Knu Skool holds, as a puffy version of the classic Old Skool style. We created an inflatable to blow the Pitt St mall out of its normal depths, highlighting its puffed trims and oversized elements.
Platypus – VANS Knu Skool
In collaboration with Platypus, Dashing aimed to make the global launch of the classic VANS Knu Skool big and bold!
The concept development was elevated through the design accents that the Knu Skool holds, as a puffy version of the classic Old Skool style. We created an inflatable to blow the Pitt St mall out of its normal depths, highlighting its puffed trims and oversized elements.
R.M. Williams – The Art of Adventure
We partnered with the brand to take clients on a journey through “The Art of Adventure”. Our team created a spring paddock scene using native grasses and bright spring yellow flowers, elevating the windows and in-store displays.
We carefully sourced billy buttons and paper daisies locally to bring an authentic feel to the activation, hand-picking the bunches and testing the arrangements in-house.
Bialetti – Melbourne Gift Fair
Brewing Brilliance with Bialetti’s Gift Fair Showcase! The iconic Italian coffee brand, Bialetti, approached us to create an experiential zone within the Melbourne Gift Fair, the largest industry-led trade event for all retailers, stylists, designers and more.
Adidas – Home of Classics
Adidas Adidas – Home of Classics Adidas engaged us to create elevated window displays for the Hype DC flagship at…
Rebel – Asics Kayano 30 Zones
Asics Rebel Sport – Asics Gel-Kayano 30 Zones Stability Reimagined. More like this We partnered with Asics to boost the…
LUSH – Rewild Your Routine
LUSH LUSH – Rewild Your Routine Discovering the Beauty of Biodiversity! More like this LUSH approached us to help promote…
Mecca – Here for the Skin
MECCA Here for the Skin Stepping into Beauty Wonderland! More like this https://vimeo.com/849297753 Mecca engaged us to create an oversized…
Sportscraft – Woolmark Campaign 2023
Sportscraft Sportscraft – Woolmark Campaign Captivating Displays, Enduring Style. More like this In a remarkable collaboration, Dashing teamed up with…
Cable – Winter 2023
Cable Melbourne Cable – Winter 2023 Dashing rolled out Winter 23 for Cable stores, just in time for Mother’s Day!…
Adidas – Women’s World Cup
Adidas Adidas – Women’s World Cup Passion. Emotion. Adrenaline. World Cup. More like this https://vimeo.com/manage/videos/816762213 Adidas approached us to help…
David Jones’ 185th Anniversary
David Jones David Jones – 185th Anniversary Celebrating David Jones’ 185th Anniversary! More like this https://vimeo.com/814115100 As the longest continuously…
Cotton On Geelong – Northstar Concept
We partnered with Cotton On to deliver a Northstar concept store that resonated back to its founding roots in Geelong.
Platypus – Pride 2023
Platypus Platypus – Pride 2023 Real stories amplified. More like this https://vimeo.com/808196864 For Platypus Pride 2023, the brand invited its…
OPSM – Pride 2023
Luxottica OPSM – Pride 2023 Taking the ‘Amplify’ theme of this year’s Mardi Gras & Sydney World Pride, we looked…
Sunglass Hut – Pride 2023
Sunglass Hut Sunglass Hut – Pride 2023 Celebrating Every Shade of Love with Sunglass Hut. More like this Enjoying the…
Sportsgirl – Pride 2023
Sportsgirl Sportsgirl – Pride 2023 Creating the perfect celebration palette for an inclusive future. More like this https://vimeo.com/805327210 Sportsgirl praised…
Calvin Klein – Sydney Pride 2023
Calvin Klein Calvin Klein – Sydney Pride 2023 Calvin Klein celebrates freedom of expression and has long supported the LGBTQIA+…
Lululemon – Proud & Present
Lululemon Lululemon – Proud & Present Spreading love with lululemon to celebrate Pride. More like this For the third year,…
Asics – Back to School 2023
Asics Asics – Back to School 2023 Sharpen your pencils and get Back to School with Asics! More like this…
Rebel Sport – Dunlop Aus Open
Rebel Sport Rebel Sport – Dunlop Aus Open We joined forces with Rebel Sport and Dunlop to elevate the launch…
Rebel Sport – Back to School 2023
Rebel Sport Rebel Sport – Back to School 2023 Rebel Sport approached us to activate their Back to School 2023…
The Athlete’s Foot – Back to School 2023
The Athlete’s Foot The Athlete’s Foot – Back to School 2023 We collaborated with The Athlete’s Foot to boost its…
Kathmandu – Epiq Jacket
Kathmandu Kathmandu – Epiq Jacket Kathmandu engaged us to conceptualise, design and develop spaces within their new Highpoint flagship store…
Cartier – Festive 2022
Cartier Cartier – Festive 2022 Cartier reached out to us to activate their festive in-store decor for their Australian stores….
Stockland – Make Christmas a Holiday
Stockland Stockland – Make Christmas a Holiday Stockland approached us to help elevate its centres for the most significant retail…
Lendlease – Christmas 2022
Lendlease Lendlease – Christmas 2022 Lendlease brought festive cheer to its centres through the national campaign “Merrything goes this Christmas”,…
OPSM – Christmas 2022
Luxottica OPSM – Christmas 2022 Developing from the Australiana trend through the lenses of the OPSM 90th Anniversary, we delivered…
R.M. Williams – Crafted for Life
R.M. Williams R.M. Williams – Crafted for Life The R.M. Williams Crafted for Life campaign highlights the timeless appeal of…
Cartier 388 George St Boutique Opening
Cartier 388 George St Boutique – Paris Oversized Animations Cartier announced the opening of their Oceania flagship boutique, located at…
Burberry – 2022 Festive Campaign
Burberry Burberry – 2022 Festive Campaign Burberry’s festive campaign welcomes customers to “The Night Before”, celebrating the anticipation of Christmas…
Gazman – Christmas 2022
Gazman Gazman – Christmas 2022 Drawing from the maximalism trend, Gazman displayed an oversized exploding gift on their Christmas windows,…
Platypus – Christmas 2022
Platypus Platypus – Christmas 2022 Platypus approached us to create an interactive window space to celebrate “KICKSMAS” this season. More…
Australia Post – Spread the Merry 2022
Australia Post Australia Post – Spread the Merry 2022 The Australia Post Spread the Merry campaign keeps the thread of…
Seiko – Christmas 2022
Seiko Seiko – Christmas 2022 We partnered with Seiko to transform their Mid City store in Sydney CBD, immersing clients…
Bonds – Tis the Season to Play
Bonds Bonds – Tis the Season to Play Bonds approached us to develop strong window and store displays, elevating their…
lululemon – Set Joy in Motion
lululemon lululemon – Set Joy in Motion We teamed up with lululemon’s creative squad to ‘Set Joy in Motion’ in…
LEGO – A Playful Holiday
LEGO® LEGO® – A Playful Holiday Get excited to build a playful Holiday! More like this LEGO® has brought Christmas…
adidas – Impossible is Nothing
adidas adidas – Impossible is Nothing The adidas ‘Impossible is Nothing’ campaign celebrates the fun in football and the excitement…
MECCA – Holiday 2022
MECCA MECCA – Holiday 2022 This year, MECCA partnered with the renowned Melbourne-based artist Nadia Hernández, continuing their support for…
David Jones – The Christmas Shop of Wonder
David Jones The Christmas Shop of Wonder This year we had the opportunity to transform the Gallery at David Jones…
Typo Christmas 2022
Typo Typo Christmas 2022 Typo brought the YOLO trend to life with their ‘Silent Night Not Tonight’ Christmas campaign, creating…
Country Road – Kids World
Country Road Country Road – Kids World Country Road engaged us to help reimagine their Kids’ department and create a…
GAZMAN – Father’s Day & Spring
GAZMAN GAZMAN – Father’s Day & Spring 22 Continuing our strong visual activations partnership with Gazman, we joined forces again…
Orlebar Brown – Holiday Better
Orlebar Brown Orlebar Brown – Holiday Better The visual merchandising cabinet in Bondi Junction Westfield that Dashing produced in collaboration…
Lendlease – Spring in Bloom
Lendlease Lendlease – Spring in Bloom We partnered with Lendlease to transform their Erina Fair centre into an enchanting floral…
Bras N Things – Bridal
Bras N Things Bras N Things – Bridal Campaign We celebrated the Bras N Things Bridal collection with vibrant window…
Cotton On Mega & BODY
Cotton On Group Cotton On Mega & BODY Cotton On approached Dashing to help them create a more visual and…
David Jones Father’s Day & Spring 2022
David Jones David Jones Father’s Day & Spring 2022 David Jones engaged us to develop sustainable displays guided by their…
R.M. Father’s Day 2022
R.M. Williams R.M. Williams Father’s Day 2022 Dashing created a transitional window for R.M. Williams’ Spring-Summer campaign, starting with “For…
Bonds Father’s Day 2022
Bonds Bonds Father’s Day 2022 Collaborating for the first time with Hanes Brands, Dashing had the opportunity to help Bonds…
OPSM – Vivid Sydney 2022
Luxottica OPSM – Vivid Sydney 2022 OPSM & Dashing celebrated the long-awaited return of Sydney’s Vivid festival this year with…
LEGO® – Jurassic World™
LEGO® LEGO® – Jurassic World™ To commemorate the launch of Jurassic World Dominion – the epic conclusion of the Jurassic…
Dr. Martens – Unpolished 3.0
Dr. Martens Dr. Martens – Unpolished 3.0 Dashing had the opportunity to design, produce and install Dr. Martens Unpolished 3.0…
Breville – Aboriginal Culinary Journey
Breville Breville – Aboriginal Culinary Journey Dashing collaborated with The General Store to deliver a meaningful window display for Breville…
Sportscraft – Woolmark Campaign
Sportscraft Sportscraft – Woolmark Campaign Dashing worked with Sportscraft to create impressive window displays at David Jones flagship stores, showcasing…
Kathmandu – BioDown Jacket Campaign
Kathmandu Kathmandu – BioDown Jacket Campaign Dashing had the exciting opportunity to take part in producing the visual merchandise for…
Lululemon – Winter Outerwear 2022
lululemon lululemon – Winter Outerwear 2022 Winter is here. Breathe in, head out. ‘Feel more in your element’ when you…
Cotton On BODY – Sustainable Window Displays
Cotton On Cotton On BODY – Sustainable Window Displays Committed to making a positive impact, Cotton ON Body launched a…
GAZMAN – Autumn 2022
GAZMAN Gazman – Autumn 2022 GAZMAN engaged us to produce a sustainable and impactful campaign to support the launch of…
lululemon – Feeling is the Gift
lululemon lululemon – Feeling is the Gift We worked closely with lululemon visual merchandising teams to activate in-store launch zones…
Cotton On & BODY – Holiday Campaign
Cotton On Cotton On & BODY Holiday Campaign Cotton On Group approached Dashing to work across their brands bringing their…
Country Road – Giving Season 2021
Country Road Country Road Giving Season 2021 Partnering with the Country Road Visual Merchandising and Creative teams, Dashing worked from…
Typo: Christmas 2021
Cotton On Typo – Christmas 2021 This festive season, Typo approached Dashing to activate an eye-catching Christmas campaign across their…
LEGO® – Christmas 2021
LEGO® LEGO® – Christmas 2021 LEGO® 2021 festive campaign celebrates the limitless nature of children’s imagination and the creative problem…
OPSM – Christmas 2021
Luxottica OPSM Christmas 2021 Dashing partnered with OPSM to develop the inspiration, concept design, technical development, production, and installation of…
R.M. Williams: Love is a Gift that Lasts
R.M. Williams R.M. Williams – Love is a Gift that Lasts We worked with the R.M Williams creative team to…
Fever-Tree – Christmas Campaign 2021
Fever-Tree Fever-Tree launched their Gin and Tonic crackers for this year’s festive season, taking the traditional Christmas bonbons to another…
Kathmandu – Mulga Displays
Kathmandu Kathmandu partnered with Sydney-based artist Mulga, creating a fun and stylish collection just in time for summer. More like…
Country Road – Mother’s Day 2021
Country Road Country Road – Mother’s Day 2021 Dashing partnered with the Country Road creative team to produce this year’s…
