This festive season, we worked closely with lululemon to adapt their global holiday direction for the Australian market.
We developed localised clusters that aligned with brand identity while responding to each store’s unique environment.
This season, Dashing teamed up with Jellycat to bring their playful, joy-filled world to David Jones Chatswood Chase and Elizabeth Street.
We worked closely with Gazman on their 2025 Summer windows, taking direction from the brand to celebrate the spirit of an Australian summer.
To celebrate the release of WICKED FOR GOOD, we brought fashion and film together in a spellbinding showcase.
Guided by Seed’s creative direction, our team brought their modern holiday vision to life through industrial design and production, delivering a national rollout that landed with impact in-store.
Our team worked closely with Peter Alexander on their 2025 Christmas campaign, translating the brand’s playful festive vision into a vibrant in-store experience. Inspired by kitsch graphics and vintage toys, the concept captured a sense of nostalgic joy and charm.
In a tradeshow dominated by multinationals, Ranged stood out transforming a standard stand into a social-first brand experience.
Partnering with Dashing, they flipped grocery culture on its head with a TikTok-inspired “drop zone”, complete with a faux shopfront, digital vending machine, and interactive sampling zones.
We collaborated with Dolce&Gabbana to unveil My Devotion Eau de Parfum Intense, the brand’s first bright gourmand fragrance.
Bonds’ festive campaign celebrates the real, unfiltered moments of an Aussie Christmas, embracing the tagline ‘Made for However You Do Merry and Bright’. Partnering with Dashing, the brand brought the holiday spirit to life in-store nationwide, cementing Bonds as the consistent thread for every Australian family’s Christmas.
We partnered with David Jones for the national launch of their Qantas Frequent Flyer loyalty program, a milestone in the brand’s 2025 transformation.
Inspired by the legendary Cloudbuster, we worked with R.M.Williams to create a captivating window that embodies the spirit of the Australian rodeo.
Step into an Mattel’s Adult fan store where iconic collectibles are reimagined as modern masterpieces.
Star’s 30th Birthday, we produced a show-stopping activation capturing the brand’s spirit. transformed the space into a vibrant celebration.
We partnered with Dermalogica to showcase the new Neurotouch Symmetry Serum at David Jones Elizabeth Street.
Through a serene in-store activation, shoppers were invited to pause and experience a 10-minute face-sculpting massage transforming product trial into a moment of connection.
Just Jeans approached us to design and develop a new flagship window concept at their Chadstone store to launch their latest denim campaign.
In collaboration with ghd, we are proud to have delivered their premium retail expansion across the beauty floors of Myer and David Jones stores nationwide. Spanning 23 premium destinations from shop-in-shops and demo stations to gondolas and bespoke tabletop displays we worked end-to-end to deliver elevated spaces that align with the brand’s global direction.
We partnered with R.M.Williams to celebrate the enduring legacy of the Drover Belt, creating a Father’s Day store experience that positioned belts as the ultimate gift for dads. Across seven stores in Australia, including the George Street flagship, we designed and handcrafted plinths complimented with a personalisation station that showcases the brand’s renowned leatherwork.
The 2025 British & Irish Lions Tour is a landmark moment, not just on the pitch, but in-store. For the first time ever, Canterbury (Lions) and Asics (Wallabies) go head-to-head inside Rebel’s Energy Zone: becoming a high-stakes arena of loyalty, pride and glory.
To mark the 25th anniversary of Sheridan’s iconic Millennia collection, we were challenged to bring their concept to life at David Jones’ Sydney flagship, reflecting the brand’s heritage of timeless luxury.
We worked closely with lululemon to execute their Align No Line campaign across key retail touch points in Australia and New Zealand.
Crafted to elevate R.M.Williams Bondi’s retail experience, we created modular plinths inspired by the textures of the Australian coastline.
Dashing partnered with Vicinity Centres to create playful activations designed to spark curiosity and elevate the in-centre experience.
Celebrating the UNIQLO x Marimekko limited-edition Autumn/Winter collection, we created a vibrant and interactive photo booth experience at Emporium Melbourne.
We celebrated Mothers Day by partnering with PUIG Sydney to deliver an elegant, multi-location activation for Carolina Herrera.
Westfield approached us to design an activation that would spark meaningful gifting ideas for mums and mother figures.
This Mother’s Day, we partnered with R.M.Williams to spotlight their women’s apparel and curated gifting range.
Dashing partnered with Pandora to deliver a pop-up at David Jones Elizabeth Street, showcasing their customised engraving service.
To celebrate Mother’s Day, Sportscraft partnered with The Woolmark Company on a visually striking campaign, brought to life through a series of bespoke window installations at David Jones’ flagship store in Sydney’s CBD.
We’ve partnered with R.M. Williams to celebrate the timeless craftsmanship behind every pair of their iconic leather boots.
We’ve partnered with R.M. Williams to celebrate the timeless craftsmanship behind every pair of their iconic leather boots.
A seamless blend of storytelling and design, we partnered with Arc’teryx for their latest campaign, capturing the raw beauty of nature.
The Star Entertainment Group invited visitors to celebrate the Lunar New Year with delicious cuisine and unforgettable experiences.
Dashing partnered with 2XU to develop a complete store design for their space in Brighton and Chadstone, Melbourne.
Sydney Airport’s new “Your First Destination” campaign reimagines the excitement and sentimental value of airport shopping.
This holiday, Moët & Chandon crafted an elevated gifting experience through exclusive pop-up stations across Queensland and Victoria.
Kikki K engaged us to elevate their Christmas campaign, challenging us to craft oversized tulle bows preserving a translucent aesthetic.
We partnered with Vicinity Group to create a captivating Lunar New Year display at the Queen Victoria Building.
We brought Bonds’ Holiday campaign to life with dynamic window concepts featuring 3D theatre and eye-catching propping, encouraging Aussie families to shop and gift this festive season.
We partnered with Oroton to bring their Give Well campaign to life with a standout pop-up van in Martin Place and Bondi Beach.
We partnered with Peter Alexander to create a window display every detail was designed to bring the brand’s playful spirit to life.
Experience Akubra’s handcrafted legacy, brought to life in a pop-up that transforms airport moments into lasting memories.
Dashing delivered a creative foundation for the SYD Millionaire campaign: transforming traveller insights into a campaign that sparked infinite possibilities, blending Sydney Airport with game-show glitz and luxury travel glamour to tap into visitors’ aspirational drivers in-terminal.
We’ve partnered with R.M. Williams to bring their “Give Me Home” campaign to life in their global flagship store at 345 George St, Sydney.
Scentre Group approached us with a vision to create a festive experience that would captivate and immerse shoppers in the heart of Sydney
Continuing our strong partnership with the Bastion Agency, we joined forces to create a unique retail destination for Giorgio Armani.
We partnered with GPT to create a festive wonderland that brought the holiday spirit to life at Rouse Hill Town Centre
Dashing partnered with Vicinity to create seven stunning Christmas-themed cabinets at the Queen Victoria Building, Sydney.
In collaboration with Jellycat, we curated a magical holiday window at David Sydney, seamlessly embodying the brand’s playful charm.
Take off with JULY, a journey in style.
We teamed up with JULY to create a temporary store at Westfield Parramatta, evoking the elegance and excitement of travelling.
We transformed Gazman stores across Australia with captivating displays inspired by the adventurous spirit of sailing and island life
For Sunglass Hut’s summer campaign, we crafted an elevated, eye-catching window display at their Bourke Street Melbourne store
We partnered with Coty to bring Kylie Jenner’s Cosmic fragrance activation to life at Melbourne Central.
Turning Moments into Experiences
We partnered with H&M for an exciting store reopening in Werribee, featuring a custom, reusable DJ booth to elevate the celebration.
Lighting Up Sydney Airport for Golden Week
We partnered with Sydney Airport to deliver a vibrant retail activation for Golden Week at T1 International Terminal.
Discovering the most desirable malt whisky.
The Dalmore takeover at David Jones’ Sydney flagship, designing a stunning space that captures the essence of luxury and craftsmanship.
Take off with JULY, a journey in style.
We teamed up with JULY to create a temporary store at Westfield Parramatta, evoking the elegance and excitement of travelling.
Brewing Style with Bialetti
Bialetti approached us to create an eye-catching pop-up activation at David Jones Bourke St in Melbourne to promote their collaboration with Dolce & Gabbana.
L’Oreal Lancôme team to bring their design and concept of the Génifique Ultimate spaceship to life.
We partnered with Gazman to transform their Melbourne flagship into the brand’s “Laundromat & Ironing Service” for Spring 2024.
Puig approached us to celebrate the release of the Rabanne Million Gold for Her with a unique window display at Myer Melbourne.
High performance meets luxury in the Oliver Peoples and Roger Federer collection.
Beautifully designed by the EssilorLuxottica head office in Milan, Dashing brought to life their creation at SunglassHut Bourke St in Melbourne, using imported tennis balls to manufacture these exquisite plinths at our production facility.
We partnered with Mecca to create interactive Travel Retail Event Booths at the Airport Retail Commercial Forum.
David Jones launched their new credit card program, providing a curated shopping experience that opens a world of premium services to their clients.
We worked with their creative VM team to develop a collapsable lightweight set of unique card stacks designed driving interest in their latest offering.
To celebrate R.M.Williams’ legacy of iconic Australian craftsmanship, we worked together to design a window that takes inspiration from the timber boot racks used at their legendary Adelaide workshop since the 1940s.
David Jones launched their new credit card program, providing a curated shopping experience that opens a world of premium services to their clients.
We worked with their creative VM team to develop a collapsable lightweight set of unique card stacks designed driving interest in their latest offering.
MECCA approached us to bring their PR event to life, promoting a range of exclusive skin products. When entering the room, guests were engaged in a MECCA-inspired theatre experience, where bold colours dance alongside contemporary neutrals.
EssilorLuxottica approached us to help elevate their Prada range locally, tasking us with adapting their global concept for a high-visibility window takeover at the David Jones flagship in Sydney.
Gazman launched its Winter campaign with a mission to brighten up the season, showcasing stunning imagery from the Cradle Mountains in Tasmania. They turned to us to bring this breathtaking landscape to life in their window displays and in-store zones.
Sportscraft engaged us to celebrate six decades of partnership with The Woolmark Company through captivating window takeovers at David Jones flagships in Sydney and Melbourne.
We’re excited to share our latest project with R.M. Williams and celebrate the launch of their new seasonal campaign, ‘The Great Outdoors’.
Lululemon launched their innovative shoe range down under and engaged us to deliver a cohesive store experience that introduces them as a leading running brand.
Regent Seven Seas Cruises has joined forces with us to help promote their new Grandeur™ prestigious ship at the David Jones flagship in Sydney. Together, we ignited the spotlight on the brand, captivating high-value shoppers with an unforgettable showcase.
Just Jeans approached us to create a remarkable Life in Denim takeover at their iconic Chadstone store.
Dashing developed a display that showcased the craftsmanship behind R.M. Williams’s leather goods for their autumn-winter campaign.
PUMA released their Phenomenal Pack, football boots made for players with big moves and even bigger personalities. Aiming to amplify the collection launch, the brand engaged us to create unique Energy Zones in twenty-two Rebel Sport stores throughout Australia.
Dashing partnered with R.M. Williams to bring their global flagship to life at George Street in the heart of Sydney.
Dashing partnered with R.M. Williams to activate their holiday campaign through bespoke gifting windows and eye-catching pop-ups.
Dashing partnered with Tommy Hilfiger to activate their holiday campaign through bespoke windows in Australia and New Zealand.
Dan Murphy’s unveils a taste of luxury in the heart of Sydney
The drinks retailer approached us to produce sophisticated elements to compose the store displays and highlight the luxurious aesthetic. We used superior materials like marble, black nickel, black matte scallop edging, and leather to contribute to a classy atmosphere and enhance the customer experience.
Lululemon engaged us to translate their global holiday campaign to local market activations across Australia and New Zealand, bringing metallic vibes to the festive season.
Acclaimed as The Home of Christmas since 1838, this year, we celebrate 185 Christmases with David Jones!
Acclaimed as The Home of Christmas since 1838, this year, we celebrate 185 Christmases with David Jones!
Rebel Sport launched its refreshed Active loyalty program, allowing members to earn points and access exclusive offers. Dashing worked with their team to review customers’ paths to purchase, aiming to elevate the VM experience by effectively communicating the benefits of the membership and encouraging people to sign up.
The 2023 Bonds Christmas campaign digs into our family albums to tell a heartwarming story and remind people why they love the brand, encouraging customers to gift comfort this season.
Dashing developed a three-phase concept that ties in with the brief, crafting a 3D theatre experience filled with photo frames, handwritten notes and gifting paper. Exploring various options, our team tinkered with the stacked polaroid frame, experimenting with different stocks until it achieved the ideal balance of sturdiness and charm as the window centrepiece.
Dashing brought the Summer heat to the Sunglass Hut Bourke St Flagship in Melbourne.
Stepping into comfort and protection.
Aiming to give meaning and define the Ghost MAX, Brooks challenged us to create running zones at Rebel Sport stores to effectively convey the quality and advantages of their new product, designed to offer customers MAX cushion and MAX protection.
We supported R.M. Williams on the opening of the St Georges Terrace store in Perth, celebrating the Australian craft.
New Balance landed a new concept store in Westfield Bondi Junction, bringing the global UCC retail marketing plan to Sydney.
We collaborated with lululemon to embrace their global vision and breathe life into window and in-store displays, introducing their Spring 2023 Casual Collection.
In collaboration with Platypus, Dashing aimed to make the global launch of the classic VANS Knu Skool big and bold!
The concept development was elevated through the design accents that the Knu Skool holds, as a puffy version of the classic Old Skool style. We created an inflatable to blow the Pitt St mall out of its normal depths, highlighting its puffed trims and oversized elements.
In collaboration with Platypus, Dashing aimed to make the global launch of the classic VANS Knu Skool big and bold!
The concept development was elevated through the design accents that the Knu Skool holds, as a puffy version of the classic Old Skool style. We created an inflatable to blow the Pitt St mall out of its normal depths, highlighting its puffed trims and oversized elements.
We partnered with the brand to take clients on a journey through “The Art of Adventure”. Our team created a spring paddock scene using native grasses and bright spring yellow flowers, elevating the windows and in-store displays.
We carefully sourced billy buttons and paper daisies locally to bring an authentic feel to the activation, hand-picking the bunches and testing the arrangements in-house.
Brewing Brilliance with Bialetti’s Gift Fair Showcase! The iconic Italian coffee brand, Bialetti, approached us to create an experiential zone within the Melbourne Gift Fair, the largest industry-led trade event for all retailers, stylists, designers and more.
Adidas Adidas – Home of Classics Adidas engaged us to create elevated window displays for the Hype DC flagship at…
Asics Rebel Sport – Asics Gel-Kayano 30 Zones Stability Reimagined. More like this We partnered with Asics to boost the…
LUSH LUSH – Rewild Your Routine Discovering the Beauty of Biodiversity! More like this LUSH approached us to help promote…
MECCA Here for the Skin Stepping into Beauty Wonderland! More like this https://vimeo.com/849297753 Mecca engaged us to create an oversized…
Sportscraft Sportscraft – Woolmark Campaign Captivating Displays, Enduring Style. More like this In a remarkable collaboration, Dashing teamed up with…
Cable Melbourne Cable – Winter 2023 Dashing rolled out Winter 23 for Cable stores, just in time for Mother’s Day!…
Adidas Adidas – Women’s World Cup Passion. Emotion. Adrenaline. World Cup. More like this https://vimeo.com/manage/videos/816762213 Adidas approached us to help…
David Jones David Jones – 185th Anniversary Celebrating David Jones’ 185th Anniversary! More like this https://vimeo.com/814115100 As the longest continuously…
We partnered with Cotton On to deliver a Northstar concept store that resonated back to its founding roots in Geelong.
Platypus Platypus – Pride 2023 Real stories amplified. More like this https://vimeo.com/808196864 For Platypus Pride 2023, the brand invited its…
Luxottica OPSM – Pride 2023 Taking the ‘Amplify’ theme of this year’s Mardi Gras & Sydney World Pride, we looked…
Sunglass Hut Sunglass Hut – Pride 2023 Celebrating Every Shade of Love with Sunglass Hut. More like this Enjoying the…
Sportsgirl Sportsgirl – Pride 2023 Creating the perfect celebration palette for an inclusive future. More like this https://vimeo.com/805327210 Sportsgirl praised…
Calvin Klein Calvin Klein – Sydney Pride 2023 Calvin Klein celebrates freedom of expression and has long supported the LGBTQIA+…
Lululemon Lululemon – Proud & Present Spreading love with lululemon to celebrate Pride. More like this For the third year,…
Asics Asics – Back to School 2023 Sharpen your pencils and get Back to School with Asics! More like this…
Rebel Sport Rebel Sport – Dunlop Aus Open We joined forces with Rebel Sport and Dunlop to elevate the launch…
Rebel Sport Rebel Sport – Back to School 2023 Rebel Sport approached us to activate their Back to School 2023…
The Athlete’s Foot The Athlete’s Foot – Back to School 2023 We collaborated with The Athlete’s Foot to boost its…
Kathmandu Kathmandu – Epiq Jacket Kathmandu engaged us to conceptualise, design and develop spaces within their new Highpoint flagship store…
Cartier Cartier – Festive 2022 Cartier reached out to us to activate their festive in-store decor for their Australian stores….
Stockland Stockland – Make Christmas a Holiday Stockland approached us to help elevate its centres for the most significant retail…
Lendlease Lendlease – Christmas 2022 Lendlease brought festive cheer to its centres through the national campaign “Merrything goes this Christmas”,…
Luxottica OPSM – Christmas 2022 Developing from the Australiana trend through the lenses of the OPSM 90th Anniversary, we delivered…
R.M. Williams R.M. Williams – Crafted for Life The R.M. Williams Crafted for Life campaign highlights the timeless appeal of…
Cartier 388 George St Boutique – Paris Oversized Animations Cartier announced the opening of their Oceania flagship boutique, located at…
Burberry Burberry – 2022 Festive Campaign Burberry’s festive campaign welcomes customers to “The Night Before”, celebrating the anticipation of Christmas…
Gazman Gazman – Christmas 2022 Drawing from the maximalism trend, Gazman displayed an oversized exploding gift on their Christmas windows,…
Platypus Platypus – Christmas 2022 Platypus approached us to create an interactive window space to celebrate “KICKSMAS” this season. More…
Australia Post Australia Post – Spread the Merry 2022 The Australia Post Spread the Merry campaign keeps the thread of…
Seiko Seiko – Christmas 2022 We partnered with Seiko to transform their Mid City store in Sydney CBD, immersing clients…
Bonds Bonds – Tis the Season to Play Bonds approached us to develop strong window and store displays, elevating their…
lululemon lululemon – Set Joy in Motion We teamed up with lululemon’s creative squad to ‘Set Joy in Motion’ in…
LEGO® LEGO® – A Playful Holiday Get excited to build a playful Holiday! More like this LEGO® has brought Christmas…
adidas adidas – Impossible is Nothing The adidas ‘Impossible is Nothing’ campaign celebrates the fun in football and the excitement…
MECCA MECCA – Holiday 2022 This year, MECCA partnered with the renowned Melbourne-based artist Nadia Hernández, continuing their support for…
David Jones The Christmas Shop of Wonder This year we had the opportunity to transform the Gallery at David Jones…
Typo Typo Christmas 2022 Typo brought the YOLO trend to life with their ‘Silent Night Not Tonight’ Christmas campaign, creating…
Country Road Country Road – Kids World Country Road engaged us to help reimagine their Kids’ department and create a…
GAZMAN GAZMAN – Father’s Day & Spring 22 Continuing our strong visual activations partnership with Gazman, we joined forces again…
Orlebar Brown Orlebar Brown – Holiday Better The visual merchandising cabinet in Bondi Junction Westfield that Dashing produced in collaboration…
Lendlease Lendlease – Spring in Bloom We partnered with Lendlease to transform their Erina Fair centre into an enchanting floral…
Bras N Things Bras N Things – Bridal Campaign We celebrated the Bras N Things Bridal collection with vibrant window…
Cotton On Group Cotton On Mega & BODY Cotton On approached Dashing to help them create a more visual and…
David Jones David Jones Father’s Day & Spring 2022 David Jones engaged us to develop sustainable displays guided by their…
R.M. Williams R.M. Williams Father’s Day 2022 Dashing created a transitional window for R.M. Williams’ Spring-Summer campaign, starting with “For…
Bonds Bonds Father’s Day 2022 Collaborating for the first time with Hanes Brands, Dashing had the opportunity to help Bonds…
Luxottica OPSM – Vivid Sydney 2022 OPSM & Dashing celebrated the long-awaited return of Sydney’s Vivid festival this year with…
LEGO® LEGO® – Jurassic World™ To commemorate the launch of Jurassic World Dominion – the epic conclusion of the Jurassic…
Dr. Martens Dr. Martens – Unpolished 3.0 Dashing had the opportunity to design, produce and install Dr. Martens Unpolished 3.0…
Breville Breville – Aboriginal Culinary Journey Dashing collaborated with The General Store to deliver a meaningful window display for Breville…
Sportscraft Sportscraft – Woolmark Campaign Dashing worked with Sportscraft to create impressive window displays at David Jones flagship stores, showcasing…
Kathmandu Kathmandu – BioDown Jacket Campaign Dashing had the exciting opportunity to take part in producing the visual merchandise for…
lululemon lululemon – Winter Outerwear 2022 Winter is here. Breathe in, head out. ‘Feel more in your element’ when you…
Cotton On Cotton On BODY – Sustainable Window Displays Committed to making a positive impact, Cotton ON Body launched a…
GAZMAN Gazman – Autumn 2022 GAZMAN engaged us to produce a sustainable and impactful campaign to support the launch of…
lululemon lululemon – Feeling is the Gift We worked closely with lululemon visual merchandising teams to activate in-store launch zones…
Cotton On Cotton On & BODY Holiday Campaign Cotton On Group approached Dashing to work across their brands bringing their…
Country Road Country Road Giving Season 2021 Partnering with the Country Road Visual Merchandising and Creative teams, Dashing worked from…
Cotton On Typo – Christmas 2021 This festive season, Typo approached Dashing to activate an eye-catching Christmas campaign across their…
LEGO® LEGO® – Christmas 2021 LEGO® 2021 festive campaign celebrates the limitless nature of children’s imagination and the creative problem…
Luxottica OPSM Christmas 2021 Dashing partnered with OPSM to develop the inspiration, concept design, technical development, production, and installation of…
R.M. Williams R.M. Williams – Love is a Gift that Lasts We worked with the R.M Williams creative team to…
Fever-Tree Fever-Tree launched their Gin and Tonic crackers for this year’s festive season, taking the traditional Christmas bonbons to another…
Kathmandu Kathmandu partnered with Sydney-based artist Mulga, creating a fun and stylish collection just in time for summer. More like…
Country Road Country Road – Mother’s Day 2021 Dashing partnered with the Country Road creative team to produce this year’s…
